perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-102079110articleNourollah Asadihomayounasadi@gmail.com1majid fattahiMajid.fattahi@iausari.ac.ir2Maryam Taghvaiemaryamtaghvaee2017@gmail.com3ISLAMIC AZAD UNIVERSITY Sari BranchFaculty of Human Sciences-Department of EntrepreneurshipToday, creating wealth through the commercialization of new ideas and new businesses has become a serious and necessary category for countries. A country that can implement the cycle of idea to product will undoubtedly have a good economic growth. This study aims to explain the Commercialization Model of Knowledge-Based Ideas for Enhancement of Technological Capabilities in companies located in science and technology parks. Accordingly, the current research based on the objective is an applied research and is conducted on descriptive survey design. The statistical population consisted of all CEOs of companies based in Mazandaran Science and Technology Park, numbering 220 people. Based on the Cochran formula, 140 of them were selected through stratified random sampling method with proportional allocation. After distributing and collecting researcher-made questionnaires, Structural equation modeling and Smart PLS3 software were used to analyze the data. Findings showed that causal conditions, contextual conditions and intervening factors explain 23.8 percent, 32.3 percent and 88.8 percent of commercialization of knowledge-based ideas changes, respectively. Also, the effect of causal conditions, intervening factors and commercialization of knowledge-based ideas on commercialization strategies has been meaningful. Strategies have also had a positive and significant impact on commercialization outcomes. According to the R Square value for the variables of commercialization of knowledge-based ideas, commercialization strategies and consequences, strong prediction has been estimated. The obtained results indicate the effect of each of the different variables on the commercialization of knowledge-based ideas, Therefore, for success in commercialization, special attention should be paid to them.http://roshdefanavari.ir/Article/40211Knowledge commercialization Entrepreneurial Ideas Technological innovation capabilities Knowledge-Based companies Science and technology parks.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020791119articleحسین صادقیhosadeghi@ut.ac.ir1Fatemeh NouriFnouri67@yahoo.com2Mahdi Naser Mn.ujsasac0077@yahoo.com3Director of Business Department, Faculty of Entrepreneurship, University of TehranPhd in Private Law Univerdity of judicial sciencesPrivate law Student University of judicial sciences Mining, as one of activities of cryptocurrency field, has faced two legal challenges since beginning of its entry into societies. On one hand, unknown legal dimensions of this activity due to its new structure and on or hand, production and release of currency by private sector without supervision and control of government, which is against axioms of financial and monetary system of countries. A review of legal systems in field of cryptocurrencies shows that in order to solve se two challenges, legislators are generally not in a hurry to regulate and are satisfied with adapting new situation to existing regulations and at most, regulations have been set in some areas such as taxes and money laundering. Legislators are actually taking measures to limit and control mining and monitoring of currency exchanges extracted from this operation. In Iran's legal system, according to regulations of mining process, mining is recognized as an industry, but its legal aspects are unclear and refore, re is no solution except adapting it to existing institutions. legal structure of mining is closer to three entities of occupancy, of unknown ownership and reward, but it can be adapted to reward. In mining, re is a public offer to solve mamatical problems that any person who does it first can get reward. Solving mamatical problem and subsequently signing block to verify transaction, which is done with rational purpose of securing network, is an action that is required and reward is also remuneration given for this acthttp://roshdefanavari.ir/Article/40102Cryptocurrency Occupancy of Unknown Ownership Contract of Reward MiningperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020792029articleSoona Tayebisoonatayebi@gmail.com1Kazem Askarifarkaskarifar@shirazu.ac.ir2Abbas Abbasiaabbasi@shirazu.ac.ir3Graduated from Shiraz UniversityُShiraz UniversityFaculty member<p>This study aims to develop a model of integrated communication with entrepreneurial ecosystem actors at different life cycle stages of e-startups. To achieve this, key actors at each stage of the e-startup life cycle were identified through interviews with co-founders from the Shiraz Hub Accelerator, while integrated communication concepts were derived using meta-synthesis. The communication tools for each main actor in the entrepreneurial ecosystem were then determined and weighted using the content validity ratio and the SWARA technique. The findings highlight that accelerators and incubators play a pivotal role during the pre-startup stage, with direct relations, networking, and event-based marketing being essential for startups in engaging these actors. During the startup phase, business angels and users also become important, alongside accelerators and incubators. In this phase, direct relations, networking, and sales promotions are vital for accelerators and incubators, while public relations and social marketing are key for business angels. For users, electronic word of mouth (e-WOM) and event-based marketing hold significant importance. In the growth phase of e-startups, direct relations, networking, public relations, and social marketing remain crucial for venture capitalists, while e-WOM, e-marketing, social media marketing, and internet marketing are also highly valued</p>http://roshdefanavari.ir/Article/39352Startups Integrated Communication Entrepreneurial Marketing User ElectronicperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020793041articleHossein Norouzinorouzi@khu.ac.ir1Amirhossein Khodakarami std_amkhodakarami@khu.ac.ir2Assistant Professor, Department of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran.Msc. of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran<p>Rapid advancements in advertising tools, particularly in communication technologies, have revolutionized advertising techniques and tactics. Virtual networks, as one of the most popular and emerging tools, have captured the attention of numerous businesses and companies. In Iran, due to sanctions and political restrictions limiting access to platforms like Facebook, Instagram has become a prominent platform for the marketing strategies of various businesses. This study aims to explore the effect of brand gender&mdash;specifically its masculine and feminine personality traits&mdash;on brand love and brand loyalty, and how these two factors influence electronic word of mouth (e-WOM). The research is applied and employs a descriptive survey approach. The statistical population consists of followers of the "Novin Charm" Instagram page in Iran, with 250 samples collected through non-probability convenience sampling. Data were analyzed using structural equation modeling, and hypotheses were tested using SPSS and Smart PLS. The results indicate that brand gender, along with its masculine and feminine personality traits, has a significant positive impact on both brand love and brand loyalty. Additionally, the positive influence of brand love and loyalty on electronic word of mouth was confirmed.</p>http://roshdefanavari.ir/Article/33480Brand Gender Brand Love Brand Loyalty Electronic Word of Mouth Instagram Novin CharmperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020794254articleHassan Rashidihrashi@gmail.com1Niloofar Tavaroeiniloo_tavaroee@yahoo.com2دانشگاه علامه طباطبائیIslamic Azad University, Gazvin BranchThe use of business intelligence in organizations increases decision-making speed and flexibility. Considering the fierce competition of organizations and its increasing day by day, it is necessary for companies to use business intelligence in order to increase competitiveness. This research seeks to improve the performance of companies related to information technology, and in this regard, the effects of business intelligence on them are investigated. Considering the different tastes of customers and their various needs, in this research, the role of business intelligence in providing effective services to customers in IT companies is presented in the form of a model. In this research, a conceptual model is used to influence all relevant variables simultaneously. The conceptual model consists of five variables including an independent variable called "business intelligence" and four dependent variables called "knowledge management strategies", "customer orientation", "business" and "providing effective services to customers". The statistical data of this research was collected from 337 employees of information technology companies. In this research, nine hypotheses have been proposed, all of which have been confirmed. The confirmed hypotheses show that the variables "knowledge management strategies" and "business strategy" and "customer-oriented strategies" have a direct and positive effect on "providing effective services to customers" compared to "business intelligence". According to the obtained results, the factors of "business intelligence" and "knowledge management strategies", "business strategy" and "customer-oriented strategy" should be prioritized in information technology in order to facilitate better communication with customers.http://roshdefanavari.ir/Article/40427Business intelligence knowledge management strategies business strategies and customer orient strategies.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020795562articleHamzehali Nourmohammadinourmohammadi.h@gmail.com1zeinab jozizeinab.jozi98@gmail.com2mojtaba tavousitavousi@gmail.com3knwoledge and Information Science , Shahid University, Tehran, IranSupreme Council for Cultural Revolution<p>This study aims to analyze the innovation and technological attractiveness of Iranian universities based on the applicability of their scientific and technological outputs, as reflected in the Web of Science citation database and the Iranian Intellectual Property Center. The research method was analytical, employing a documentary approach. The study examined 44,686 scientific productions and 46,861 patents from the period 2010 to 2020. The results show a steady increase in scientific output from universities, while the number of patents has significantly declined. Tehran University of Medical Sciences contributed the largest share of scientific publications, while Amirkabir University led in patent production. The most researched thematic areas in scientific output were energy, materials, and chemistry, while patents focused on operations, transportation, and human needs. The textiles and paper fields were the least productive in terms of university output. Jafari from Isfahan University of Technology was identified as the most prolific researcher, while Naji from Amirkabir University was recognized as the leading researcher in patent production. The findings suggest that there is no significant correlation between scientific publications and patents, indicating that universities have not effectively translated theoretical knowledge into applied innovations. Policymakers should guide the country's universities toward becoming third-generation institutions, where scientific knowledge is transformed into technology and innovation, driving an innovation-based economy.</p>http://roshdefanavari.ir/Article/40518Scientific products patent license university Iran science and technologyperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020796373articleGholamali shahmoradit-torabi@srbiau.ac.ir1taghi torabigh.shahmoradi2@gmail.com2Reza Radfarr.radfar@srbiau.ac.ir3mohammadhasan cheraghalim_cheraghali@azad.ac.ir4Doctoral student of Technology Management, Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranAssociate Professor, Department of Economics, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranProfessor, Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iranment and Economics, Science and Research UnitAssistant Professor, Department of Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran<p>Today, the development of research and development (R&amp;D) activities with a high level of technological complexity is considered a critical factor in the growth of knowledge-based economies in developed countries. Accordingly, this study aims to identify the components influencing the technological complexity of R&amp;D activities. The research is applied in nature and employs a qualitative methodology. Using a grounded theory approach, data were collected through document analysis, literature review, and semi-structured interviews with 20 R&amp;D experts. The analysis revealed 149 variables, which were refined through three stages of open, axial, and selective coding to identify the key components affecting the technological complexity of R&amp;D activities. The acquisition of advanced technology was identified as the central category, with other factors organized into the research structures of causal, contextual, intervening, strategies, and consequences. This resulted in the formation of a research paradigm model and the proposal of five hypotheses. The final results indicate that 97 components (including 19 causal factors, 16 contextual factors, 12 intervening factors, 11 central subcategories, 23 strategies, and 16 consequences) significantly impact the level of technological complexity in R&amp;D activities..</p>http://roshdefanavari.ir/Article/39877Complexity technological complexity research and development knowledge-based companies grounded theoryperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020797480articleGhasem SukhtehsaraiiSukhtehsaraii@Golestan.IRIB.IR1Hadi Sanaeepoursanaeepour@gonbad.ac.ir2Mohammad Bagher Gorjigorjimb@gmail.com3Abdol gane Rastgarrastegar@gonbad.ac.ir4Department of Entrepreneurship, Aliabad Katul branch, Islamic Azad University, Aliabad Katul, Iran.Department of Management, Azadshahr Faculty of Humanities, Gonbadgavos University, Gonbadgavos, IranDepartment of Entrepreneurship, Aliabad Katul branch, Islamic Azad University, Aliabad Katul, IranDepartment of Management, Azadshahr Faculty of Humanities, Gonbadgavos University, Gonbadgavos, Iran.<p>The purpose of this research is to identify the factors influencing the jihadi entrepreneurship model in the northern provinces of Iran. The study follows a qualitative approach, using deep and semi-structured interviews as part of the research methodology to design a jihadi entrepreneurship model. Several steps were taken to achieve this goal. In the first phase, key concepts were extracted from theoretical foundations and the research background, along with data gathered through in-depth interviews and expert consultations. A total of 20 industry experts and individuals with experience in jihadi entrepreneurship participated in the study. Theoretical saturation was reached after 16 interviews, although interviews continued until 20 were completed. The research components were identified using the grounded theory method, employing open, axial, and selective coding. The decision-making team included professors, experts, key informants, and jihadi entrepreneurs from the industrial sector in the northern provinces, as well as experts from support organizations like the Relief Committee. The participants were selected through purposive sampling. As a result, the main and sub-components of the jihadi entrepreneurship model were identified, leading to the discovery of 139 codes, 39 core codes, and 10 selective codes.</p>http://roshdefanavari.ir/Article/40561Jihadi entrepreneurship model social entrepreneurship entrepreneurial spirit value creation jihadi work culture foundation data methodperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020798189articleAfarin Akhavanakhavan@sau.ac.ir1Meysam Zare Shahabadimeysamzare7374@gmail.com2Ali Sadri Esfahaniali.sadri@sau.ac.ir3Science and Arts UniversityScience and Arts UniversityIndustrial Engineering Group, Science and Arts University, Yazd, Iran<p>Sustainable development refers to meeting the current needs of an organization without compromising the ability of future generations to meet theirs. In competitive markets, new product development is a critical strategy for company survival and growth. This study aims to identify and prioritize the factors influencing new product development with a sustainable development approach in the tile industry of Yazd province. In the first part of the research, key factors affecting new product development with a sustainable approach were identified through a review of the relevant literature. In the second part, these factors were prioritized using the fuzzy VIKOR technique. The study's statistical population included experts, managers of tile factories, and specialists familiar with the subject, with 10 experts selected through purposive sampling. The results identified 16 influential factors. The top three factors were: the organization's commitment to environmental regulations in design, optimization of energy consumption during material selection and product development phases, and consideration of the impact of pollutants, effluents, and wastewater production in new product design.</p>http://roshdefanavari.ir/Article/40543Product Development Sustainable Development fuzzy VIKOR Tile Company Energy Pollutants Effluents and WastewaterperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1020799099articleAzam Rastgoorastgoo20@yahoo.com1leyla mohammadiL.mohammadi114@gmail.com2Asghar Nakhostin Goldostnakhostin1@yahoo.com3Nooreddin Mirzaeemirza683@yahoo.com4Saeed Mazbohismazbohi@gmail.com5Department of Educational Sciences, Ardabil Branch, Islamic Azad University, Ardabil, Iran.Ardabil Branch, Islamic Azad University. Ardabil, IranArdabil Branch, Islamic Azad University, Ardabil, IranZanjan Branch, Islamic Azad University, Zanjan, IranAllame Tabatabayi University. Tehran<p>This research aims to identify and explain the key components of e-learning and workplace learning. The study employs an applied research method, using a cross-sectional and quantitative approach. Data were collected through non-random (targeted or judgmental) sampling. The statistical population consists of two groups: the first group comprises three information sources, and the second group includes journalists and subject matter experts familiar with the research topic. The findings reveal nine major categories, each with sub-components, that influence e-learning and workplace learning: 1. Organization and Management, which covers managerial, financial, educational, and environmental factors; 2. Information and Content, focusing on the quality, availability, and relevance of content; 3. Interaction and Communication, emphasizing comprehensive engagement with content, instructors, peers, and systems; 4. Effectiveness, including continuous learning, multimedia content, and diverse educational resources; 5. Technical Quality, involving system security, technical standards, and user satisfaction; 6. Learning Objectives, such as individual development and organizational goals; 7. Learning Requirements, encompassing technological, individual, environmental, and organizational needs; and 8. Learning Dimensions, which cover technological, educational, organizational, and managerial aspects. These components collectively shape the e-learning experience and enhance workplace learning.</p>http://roshdefanavari.ir/Article/41643E-learning components Learning components Learning in the work environment Azad Universities of Tehran