perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-122080111articlemahdi sahraei beiranvandsahraee.mahdi@gmail.com1raheleh piri nargesehrahelehpiri75@gmail.com2Consulting, Humanities, Arak Azad University, Arak, Iran<p>This study aimed to identify and evaluate the factors influencing leadership self-development among managers of knowledge-based companies in Tehran. The research is applied in nature and employs a mixed sequential exploratory design for data collection. In the qualitative phase, participants consisted of experts, professionals, and specialists in the field, selected through purposive sampling, with a total of 15 individuals. The statistical population for the quantitative phase included managers from knowledge-based companies in Tehran, totaling 1,716 in 2022. A sample of 314 managers was selected using random sampling and Cochran&rsquo;s formula, with 216 valid questionnaires collected. Qualitative data were gathered through semi-structured interviews, while quantitative data were collected using a researcher-developed questionnaire. To ensure the validity and reliability of the qualitative data, the criteria outlined by Guba and Lincoln were applied. For the quantitative part, face validity and Cronbach's alpha coefficient were used to assess validity and reliability, yielding a Cronbach's alpha of 0.78 for the research instrument. The qualitative data were analyzed using the three-step coding method of Strauss and Corbin, while descriptive statistics (mean, standard deviation, median, minimum, and maximum) and inferential statistics (confirmatory factor analysis) were applied to the quantitative data using SPSS-23 and Amos 24.0 software. The qualitative findings revealed that the factors influencing leadership self-development encompass individual, organizational, and environmental factors, each with several sub-components. The quantitative findings confirmed all the identified factors.</p>http://roshdefanavari.ir/Article/41473Leadership Self-Development Knowledge-based Company Knowledge-based Managers Tehran City.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220801219articleFereydoon Azmamajid6329@gmail.com1parviz saeididr.parvizsaeedi@yahoo.com2Sha'ban Rostamirstmyrstmy64@gmail.com3Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.Department of Entrepreneurship, AliAbad Katoul branch, Islamic Azad University, Aliabad Katoul, IranDepartment of Entrepreneurship, AliAbad Katoul branch, Islamic Azad University, Aliabad Katoul, Iran<p>The purpose of this research was to identify and rank the entrepreneurial networking dimensions of women entrepreneurs' businesses. This research is applied in terms of objectives and qualitative in terms of data collection methods. The required data was gathered through library studies and field methods, specifically interviews with university experts in the fields of management and entrepreneurship. The purposeful sampling method and the snowball sampling technique were used to select interviewees. The criterion for determining the number of experts was reaching theoretical consensus, resulting in the selection of 20 experts. The research process involved examining the theoretical foundations, models, and previous studies in the field of entrepreneurial networking to identify the key components that influence it. These components were then screened using the fuzzy Delphi method. The results revealed seven dimensions and 83 components. The dimensions, ranked by weight, were: network maintenance (0.224) in first place, network structure (0.208) in second place, network communication capability (0.152) in third, network training (0.135) in fourth, network resources (0.121) in fifth, network type (0.085) in sixth, and network learning (0.056) in seventh. Based on these findings, it is suggested that women entrepreneurs focus on improving their business networks to facilitate faster growth in entrepreneurial networks.</p>http://roshdefanavari.ir/Article/41483business success economy development entrepreneurshipperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220802031articleAli Haghi Nojehdehali.haghi@iauh.ac.ir1hoseyn Teymorzadehht62007@gmail.com2mansour esmaeilpouresmaeilpour@iauh.ac.ir3Sepah Bank Banking ManagerSepah Bank Banking ManagerFaculty of Azad University, Hamadan branch<p>The inclusive growth of information and communication technology has had a significant impact on the banking industry. Providing banking services to customers through mobile phones is one of the latest technologies. Evidence suggests that using mobile-bank among the customers of banks is expanding. The aim of this study was to evaluate the factors affecting the acceptance of Sepah Bank with the technology acceptance model 3 and the structural equation approach. The basis of the descriptive research method was correlation test, in which the statistical population of Sepah Bank customers was determined. Also, a researcher-made questionnaire with a reliability of 0.89 according to Cronbach's alpha was used to collect data. Based on the research findings, it was observed that mental norm has an effect on perceived utility. Effectiveness has an effect on perceived utility. Perceived pleasure affects perceived ease of use. Mental normality with the role of voluntary mediator affects the intention of behavior Perceived pleasure with the role of mediator Perceived ease of use affects perceived usefulness. Perceived ease and perceived usefulness affect behavioral intent. Ultimately, behavioral intent influences usage behavior Therefore, the factors affecting the acceptance of Sepah Bank with the technology acceptance model 3 require research because the examination of these factors will help bank managers to respond to the needs of customers by improving the provision of banking services and move towards acquiring more resources by reducing costs. Use your marketing strategies to improve the quality of mobile banking.</p>http://roshdefanavari.ir/Article/39955Behavioral intention usage behavior bank companion banking industry information technologyperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220803242articleAida Fallahpoor Mobarakiaida.fallahpoor@gmail.com1Mostafa ebrahimpour Azbariebrahimpour777@gmail.com2Mahmoud Moradimahmoudmoradi@gmail.com3Department of Management, Faculty of Management and Economics, University of GuilanDepartment of Management, Faculty of Management and Economics, University of GuilanDepartment of Management, Faculty of Management and Economics, University of Guilan<p>The sustainability of a firm's performance is crucial for its long-term success. In recent decades, technological advancements have significantly transformed the performance of organizations. Industry 4.0 technologies, in particular, have presented both opportunities and challenges for the sustainability of firms, including small and medium-sized enterprises (SMEs). The dynamic and competitive environment of today&rsquo;s industries has pushed these SMEs to look beyond their existing resources, striving to enhance their capabilities and performance in order to capitalize on new technological opportunities. This research aimed to explore the impact of big data on firm sustainability performance, with a focus on the mediating roles of new product development capability and remanufacturing capability. The study's statistical population comprised active small and medium-sized enterprises in Rasht, Sepidrood Industrial Town. Data were collected from 48 firms using a five-point Likert scale questionnaire. The hypotheses were analyzed using Partial Least Squares Regression and Structural Equation Modeling (SEM). The statistical results of the research showed that big data has a direct impact on both new product development capability and remanufacturing capability, with a stronger effect on remanufacturing capability. However, unlike remanufacturing capability, new product development capability did not directly impact sustainability firm performance. Additionally, while the direct impact of big data on sustainability firm performance was not confirmed, the mediating role of remanufacturing capability between big data and sustainability firm performance was confirmed.</p>http://roshdefanavari.ir/Article/41067Big Data Dynamic Capability Sustainability PerformanceperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220804350articleneda Sharifikheyrabadineda.sharifi@gmail.com1sayyed mohammad reza davoodism.davoodi@iau.ac.ir2Human Resource PHD student,Dehaghan Branch,Islamic Azad university,Dehaghan,Irandepartment of management,dehaghan branch,islamic azad university,dehaghan,iran.<p>oday, all organizations are, in some way, affected by developments in information technology, and the impact of information and communication technology (ICT) is evident across all areas of the supply chain. This research investigates the effect of collaboration willingness and the technological infrastructure of supply chain partners on information sharing, using a case study of dairy factories and a fuzzy inference system. This quantitative, survey-based research serves an applied purpose. The conceptual model, which includes qualitative and ambiguous indicators, was quantified using fuzzy membership functions. After applying fuzzy inference, the resulting fuzzy outcomes were de-phased into quantitative results. MATLAB software was utilized for the fuzzy analysis, and the inference rules were established based on 28 rules derived from expert opinions. To assess the indicators of each qualitative variable in this study, questionnaires validated by reliable research were used. Based on Cochran's formula, 100 questionnaires were distributed among manufacturing companies in Shahrekord Industrial Town.</p>http://roshdefanavari.ir/Article/41112Supply chain cooperation information sharing technology fuzzy inference system.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220805167articleAzam sadat Mortazavi kahangimortazavimahsa@yahoo.com1Parviz Saketip.saketi@saadi.shirazu.ac.ir2Javad MehrabiMehrabijavad@yahoo.com3Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, IranDepartment of Educational Management and Planning, Shiraz University, IranDepartment of Public Administration, Qazvin Branch, Islamic Azad University, Qazvin, Iran<p>This research employs the design science methodology to develop a digital entrepreneurship framework for Iran's road freight transportation industry. It is fundamental-applied in terms of its data type, and it adopts a mixed (qualitative-quantitative) exploratory approach. The study is cross-sectional concerning the time of data collection and employs a survey method based on its nature and data collection techniques. In the qualitative phase, the statistical population consisted of 20 experts and specialists in digital entrepreneurship and related industries, selected through theoretical saturation. For the quantitative phase, 207 industry employees were chosen using Cochran's formula and a cluster sampling method. Data collection tools included semi-structured interviews and a researcher-designed questionnaire, both of which were validated for reliability and accuracy. Data from the qualitative phase were analyzed using Maxqda software for coding, while the quantitative data were processed using one-sample t-tests, structural equation modeling (SEM), and SPSS and Lisrel software. To evaluate and validate the proposed framework, it was applied to a company in the relevant industry. The analysis revealed that the components of digital entrepreneurship in Iran's road freight transportation sector include structural, technical, and developmental elements. Key influencing factors were identified as human resource development, cultural elements, infrastructure, road construction and development, innovation, political and organizational factors, institutions and centers, individual considerations, communication and environmental aspects, and economic factors. The consequences of digital entrepreneurship in this industry include technical, macro-national, customer satisfaction, international, structural, economic, communication, and infrastructural outcomes. Four facilitators&mdash; infrastructural, developmental, economic, and political components&mdash;were identified, along with two substrates: infrastructural and environmental factors. The study also highlighted three obstacles&mdash;cultural, political, and infrastructural components&mdash;and two strategies involving technical and educational components.</p>http://roshdefanavari.ir/Article/42037Entrepreneurship digital entrepreneurship road freight industry design scienceperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220806878articleZahra Kazemi SaraskanroodZ.Kazemi04@umail.umz.ac.ir1Meisam Shirkhodaeimaisamshirkhodaie@gmail.com2mahmood yahyazadehfarm.yahyazadeh@umz.ac.ir3Mohammad Safarimo.safari@umz.ac.ir4Somayeh Namdar Tajaris.namdar@umz.ac.ir5Department of Business Administration, Faculty of Economics and Administrative Sciences, Mazandaran University, Babolsar, Iran Department of Business Administration, Faculty of Economic and Administrative Sciences, Mazandaran University, Babolsar, IranDepartment of Business Administration, Faculty of Economic and Administrative Sciences, Mazandaran University, Babolsar, IranDepartment of Business Administration, Faculty of Economic and Administrative Sciences, Mazandaran University, Babolsar, IranDepartment of Motor Behavior and Sports Biomechanics, Faculty of Sports Sciences, Mazandaran University, Babolsar, Iran<p>Information technology is rapidly transforming various aspects of marketing. With the opportunities that new digital technologies provide for companies and users, there is a growing shift from traditional media to digital and social media networks for advertising campaigns. The aim of this research is to conduct a bibliometric analysis and visualize global studies in the field of advertising campaigns to trace the evolution of media usage in campaign design, transitioning from traditional to digital formats across marketing generations. This study utilized VOSviewer software alongside performance analysis techniques, scientific mapping, and network analysis. The results reveal that the publication trend in the field of advertising campaigns, particularly after the COVID-19 pandemic in 2019, has experienced significant growth. The research roadmap highlights that between 2010 and 2013, advertising campaigns were centered around online advertising, websites, and e-commerce, progressing toward digital marketing or fourth-generation marketing. From 2013 to 2021, keywords such as SEO, search engine advertising, video production, and influencer marketing reflect the continued adoption of digital technologies in campaign design. Simultaneously, concepts like optimization, data mining, big data, and machine learning underscore the growing importance of artificial intelligence in shaping advertising strategies. From 2021 onward, terms such as social media advertising, social networks, trust, and experiential marketing indicate the emergence of fifth-generation marketing or human-to-human marketing as a foundation for designing advertising campaigns.</p>http://roshdefanavari.ir/Article/45445advertising campaigns marketing generations media new digital technologies bibliometric analysis.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220807987articleMoein MashaykhiMoein.Mashaykhi@gmail.com1Seyed Mohammad Hassan Hosseinish.hosseini@shahroodut.ac.ir2رضا شیخresheikh@gmail.com3Shahrood University of TechnologyShahrood University of Technology<p>The rapid growth of digital technologies and electronic services has significantly influenced and enhanced lifestyles in various societies. In this context, the banking industry has leveraged these advancements to develop electronic banking services. However, despite substantial investments in developing electronic services, customer adoption of these technologies is often met with resistance or significant delays. Identifying and reinforcing the factors that drive customers' interest in electronic technologies can expedite their adoption and utilization. The aim of this study was to identify and evaluate the factors influencing customers' willingness to use electronic banking services, using the opinions of experts from Shahr Bank as a case study. The research employed a mixed-exploratory methodology, incorporating both qualitative and quantitative data. After a thorough review of the research literature and extraction of potential components, the identified factors were localized for the electronic banking industry using the Delphi method. Subsequently, these components were evaluated and ranked with input from 12 electronic banking experts, applying the DEMATEL multi-criteria decision-making approach. The findings indicate that customer needs and perceived benefits are critical determinants of customers' willingness to adopt electronic banking services. Additionally, factors such as time risk, time savings, and four key elements&mdash;existing knowledge, service awareness, sufficient information, and financial risk&mdash;exert the most significant influence on customers' decisions to use electronic banking services.</p>http://roshdefanavari.ir/Article/40647Digital technologies electronic services technology adoption electronic bankingperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-1220808898articleabbas khamsehkhamseh1349@gmail.com1vadieh cheraghalivcheraghali@yahoo.com2Reza RadfarRadfar@srbiau.ac.ir3Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, IranPh.D.student in Department of Technology Management and Economics, Science and Reserch Branch, Islamic Azad University, Tehran, Iran.Professor, Department of Industrial Management, Tehran Branch, Azad University, Tehran, Iran. <p>Today, one of the primary requirements and key policies in research organizations is the preparation for the commercialization of research achievements. Commercialization is a multi-dimensional activity that requires a systematic approach, encompassing stakeholders, functions, environmental conditions, and other factors influencing the commercialization process. In addition to producing, transferring, and promoting knowledge, agricultural research institutes are tasked with the mission of converting and utilizing knowledge&mdash;essentially, commercialization. However, there is often a lack of clear understanding regarding the importance and necessity of commercialization among individuals involved in agricultural research. To date, the process, organizational structure, and cohesive executive mechanisms for commercializing agricultural research have not been adequately defined within a suitable framework. This article aims to identify the indicators and requirements shaping the commercialization ecosystem for agricultural research achievements. The research was conducted by systematically reviewing 39 articles from an initial pool of 325 relevant articles. The validity of the research was ensured through criteria such as holding meetings with research team members, consulting experts, and auditing the entire process to achieve theoretical consensus. Reliability was also confirmed via the Critical Appraisal Skills Program (CASP). The agricultural research commercialization ecosystem can be categorized into three main areas: (1) willingness and ability to commercialize, (2) commercialization leadership, and (3) innovation and marketing. Identifying these factors enables overcoming the challenges of commercialization, increasing the utilization of research outcomes, and enhancing economic efficiency.</p>http://roshdefanavari.ir/Article/44156Knowledge of commercialization ecosystem hybridization research achievements agricultureperIS‌BAفصلنامه رشد فناوری1735-54861735-56642024-12208099106articleyousef eisaadeh roshany.eisazadeh@gmail.com1AliReza Mosayebimosayebi.alireza8@gmail.com2Member of the scientific faculty of Mazandaran UniversityIran University of Science and Technology<p>Today, despite the growing share of the digital economy in the GDP of countries, its share in Iran's economy, particularly in Mazandaran Province, remains low. It is crucial to focus on forming a market and driving economic growth in the province while simultaneously enhancing infrastructure capacity and implementing effective development policies. The purpose of this study is to examine the challenges of digital economy development in Mazandaran Province and provide actionable policy recommendations for decision-makers and policymakers in the region. This study is applied in purpose and descriptive in terms of data collection methods, employing both survey and fieldwork approaches. Conducted between March 2022 and December 2023, the research utilized library studies alongside specialized meetings with 35 experts in the field to achieve its objectives. The challenges identified are categorized into four main groups: infrastructure, human capital, institutional, and financial challenges. The findings indicate that creating legal frameworks to combat electronic crimes and build trust, providing necessary legal tools and support to strengthen the private sector, forming a digital economy development committee led by the governorate, promoting a culture of digital platform activity through schools, universities, and public media, developing solution-provider companies, and initiating smart business projects to bolster economic foundations and scientific progress are among the most significant recommendations.</p>http://roshdefanavari.ir/Article/41470digital economy Mazandaran Province digital goods and services Communication and information technology platforms