perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-032181111articleAli Khozainyaser.abbaspour2000@gmail.com1Hamidreza Jale'eeJalaeihamidreza@gmail.com2Ibrahim Abbasiabbasiebrahim2000@alzahra.ac.ir3hossein didehkhanih.didehkhani@gmail.com4Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, IranDepartment of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, IranDepartment of Management, Faculty of Social and Economic Sciences, Al-Zahra University, Tehran, IranDepartment of Industrial Engineering, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran<p>With the advent of globalization, new opportunities have emerged for entrepreneurs to access international markets and expand their product reach. Accordingly, this study aims to develop a business growth model for entrepreneurs focusing on internationalization with an innovation-driven approach. This research follows a descriptive-survey method and is applied in terms of purpose, utilizing a mixed-method approach. In the qualitative phase, the opinions of 15 academic experts in entrepreneurship and business management, along with managers from the Industry, Mine, and Trade Organization of Golestan, were purposefully selected. In the quantitative phase, the sample included 222 senior and middle managers of companies, as well as university faculty members in Golestan, selected using a simple random sampling method. Structural Equation Modeling (SEM) was employed to estimate the parameters of the model. The findings indicate that several factors contribute to fostering innovation in the manufacturing industry, ultimately enhancing internationalization and growth expectations among entrepreneurs. These factors include acquisition regimes, networking cooperation and interactions, innovation commercialization strategies, individual and organizational innovation culture, innovation infrastructure, communication and information dissemination, innovation vision and strategy, research and development activities, human resource training and continuous learning, innovation branding, innovation intelligence, and the creation of a competitive mindset and environment. Therefore, managers and entrepreneurs should enhance internal capacities by fostering active employee participation in decision-making and integrating employees into the core of international operations.</p>http://roshdefanavari.ir/Article/34096 Innovation Internationalization Entrepreneurship Business Growth Service SectorperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321811219articleMasoumeh Arefma.aref54@gmail.com1zeinab farhangifarhangi459@gmail.com2Assistant Professor, Department of Management, Attar Institute of Higher Education, Mashhadندارم<p>Today, organizations require new and innovative ideas to maintain stable and continuous performance. Fresh thoughts and perspectives breathe life into an organization, preventing stagnation and decline. Accordingly, the present research aims to examine the effect of mindfulness and happiness on creative performance through participation in the creative process. This study follows a descriptive-survey method and is practical in terms of data collection. The statistical population consists of employees working in information technology companies in Mashhad, where approximately 710 companies are active in this field. Assuming an average of 10 employees per company, the sample size was estimated at 364 individuals based on Morgan's table. Sampling was conducted using a simple random method, and data were collected through the standardized questionnaire developed by Khan and Abbas (2022). Data analysis was performed using SPSS and PLS software, employing structural equation modeling. The results indicate that mindfulness and happiness have a positive and significant effect on participation in the creative process among employees of information technology companies in Mashhad. Furthermore, mindfulness and happiness positively and significantly influence innovative work behavior in this sector. Additionally, the findings reveal that mindfulness and happiness have a positive effect on individual creativity within the statistical population.</p>http://roshdefanavari.ir/Article/45660Employee attitude Creative performance Participation in the creative process Employee creativity Happiness in the work environment Information technology companyperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321812028articleGhasem SukhtehsaraiiSukhtehsaraii@Golestan.IRIB.IR1Hadi Sanaeepoursanaeepour@gonbad.ac.ir2Mohammad Bagher Gorjigorjimb@gmail.com3Abdol gane Rastgarrastegar@gonbad.ac.ir4Department of Entrepreneurship, Aliabad Katul branch, Islamic Azad University, Aliabad Katul, Iran.Department of Management, Azadshahr Faculty of Humanities, Gonbadgavos University, Gonbadgavos, Iran.Department of Entrepreneurship, Aliabad Katul branch, Islamic Azad University, Aliabad Katul, IranDepartment of Management, Azadshahr Faculty of Humanities, Gonbadgavos University, Gonbadgavos, Iran.<p>The aim of the present study is to develop a model of jihadi entrepreneurship in the industrial sector of the northern provinces of the country. This research follows a mixed exploratory approach, employing a qualitative grounded theory method alongside a quantitative structural equation modeling (SEM) method. In the first stage, through a review of theoretical foundations, prior research, and expert interviews, the dimensions and components of jihadi entrepreneurship were identified using the grounded theory method with an emergent approach (Glaserian). During the coding process, 39 components were ultimately identified as the final dimensions of jihadi entrepreneurship based on expert opinions. The expert panel for this study consisted of 20 specialists in the field of entrepreneurship with research and practical experience in this domain. The statistical population comprised 225 entrepreneurs actively engaged in industries across the northern provinces of the country. In the quantitative phase, semi-structured interviews were conducted to gather expert opinions and further refine the research. The results indicate that sincerity and the spirit of jihadi entrepreneurship represent the most fundamental dimensions of the model, exerting the greatest influence on capacity building in this field. Additionally, key components of the model include risk-taking and success-seeking, jihadi entrepreneurship attitude, idealism, jihadi work culture, jihadi entrepreneurship ability, conscious activism, jihadi entrepreneurship motivations, and social entrepreneurship. The final outcome of this process is the value creation of jihadi entrepreneurship.</p>http://roshdefanavari.ir/Article/40560Entrepreneurial spirit entrepreneurial tendency jihadi entrepreneurship value creation entrepreneurial cultureperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321812941articleAbbas KhamsehAbbas.Khamseh@kiau.ac.ir1Zahra Gholamzadehz.gholamzadeh@gmail.com2Department of Technology Management, Faculty of Management and Economics, University of Science and Research, Tehran, Iran<p>As Industry 4.0 technologies continue to expand and significantly influence economic growth and development, many leading small and medium-sized enterprises (SMEs) are taking steps to adopt these technologies. Technology transfer serves as a key mechanism for achieving Industry 4.0 implementation. By identifying the components involved in each stage of the transfer process and implementing appropriate solutions at every step, we can enhance the efficiency and success of technology transfer for recipients. This study, initiated as a research project in 2022, aimed to identify methods for improving technology transfer in the context of Industry 4.0. To achieve this, a structured review of the research literature was conducted using a meta-synthesis approach. The analysis focused on four dimensions, encompassing 26 components and 123 sub-components, to develop strategies for the successful implementation of Industry 4.0 technologies in SMEs. The study&rsquo;s results indicate that employing future research methods is beneficial for selecting Industry 4.0 technologies that are in the growth phase. Success in the initial stage of the transfer process requires careful attention to key factors. During the technology adaptation phase, it is essential to identify and eliminate obstacles, particularly those related to structural, human, and cultural elements. As the process progresses, factors such as networking, the innovation ecosystem, and the development of research and development (R&amp;D) units become critical for effectively transferring Industry 4.0 technologies. The findings of this study provide SME managers with a fresh perspective, offering valuable insights to support the successful transfer of Industry 4.0 technologies.</p>http://roshdefanavari.ir/Article/41640Technology acquisition technology adaptation technology development and diffusion technology absorption and application Industry 4.0perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321814253articleMohammad Nahid Mohammadinahidmohamadi555@gmail.com1محمد جواد تقی پوریان mj.pourian@iauc.ac.ir2maryam rahmatirahmaty.maryam61@iauc.ac.ir3Davood KiakojouriDavoodkia@iauc.ac.ir4Assistant Professor of Business Administration, Department of Management, Islamic Azad University, Chalous, IranDepartment of Management, Islamic Azad University, Chalous, IranFaculty member of Public Management Department, Chalous Branch, Islamic Azad University, Chalous, Iran<p>According to experts in the field of management, guerrilla marketing is the most effective approach, in addition to traditional methods, for responding to changes in customer preferences in leading online businesses. In this regard, the aim of this research is to conduct a systematic review of guerrilla marketing in online businesses using the meta-combination technique. This study is applied research and follows the meta-combination method, which is one of the meta-study approaches. For this research, internal Iranian databases, including Iran Doc (IRANDOC), Academic Jihad (SID), and Civilica (CIVILICA), as well as external databases, such as Emerald Insight, Scopus, and Science Direct (Elsevier), were utilized. From these sources, 100 scientific texts in authentic Farsi and English published over the last decade were identified, and ultimately, 23 research titles were selected for analysis using the CASP (Critical Appraisal Skills Program) method. The main indicators were extracted, coded, and classified through document analysis. After studying and extracting key codes, these codes were aggregated and clustered using Maxqda software, ultimately organizing them into relevant concepts and components. The results of this study indicate that guerrilla marketing consists of 11 components: market learning, technology, unconventional marketing, conventional marketing, cost, marketer characteristics, innovation, differentiation, customer orientation, competition orientation, and organizational factors. These findings can be applied to all businesses, particularly online businesses that face financial and human resource limitations and seek to maximize customer engagement.</p>http://roshdefanavari.ir/Article/42248marketing guerrilla marketing met combination critical evaluation and online businessperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321815463articleAfarin Akhavanakhavan@sau.ac.ir1Zahra Zare Haroftehz.zare19@yahoo.com2Science and Arts University<p>Risk management is essential for mitigating failures arising from various risks, including uncertain economic cycles, unpredictable customer demand, and unforeseen natural and human disasters. This research aims to provide managers and experts with comprehensive and detailed information on risk management in petroleum projects by identifying and prioritizing project risks based on the PMBOK standard and ranking them using a combination of fuzzy techniques and the Analytic Hierarchy Process (AHP). This study was conducted at Amid Engineering Consulting Company in collaboration with seven consultants from the petroleum industry, focusing on three oil industry projects (Project A, Project B, and Project C). Initially, based on previous studies and input from the company's consultants&mdash;within the framework of the PMBOK standard&mdash;the risks associated with petroleum industry projects were categorized into four groups: technical, internal organizational, external organizational, and project management risks. Subsequently, these risks were ranked using fuzzy AHP. The ranking criteria in the pairwise comparison method were defined as cost, time, quality, and project scope. The risks were ranked based on their impact on these project objectives. After weighting the risks, the three research projects were pairwise compared based on each identified risk, and the results of these comparisons were used as inputs for fuzzy inference. Ultimately, the success rate of each project was determined, with Project B ranking first, Project A second, and Project C third. Consequently, Project B was selected as the project with the lowest risk.</p>http://roshdefanavari.ir/Article/21026Project Risk Evaluation Hierarchical AnalysisPMBOK Standard Fuzzy Inferenceoil industry projectsperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321816475articleMaryam Khazrim.khezri7161@gmail.com1Yazdan Shirmohammadiyazdan.shirmohammadi@gmail.com2Seyed Alireza Mirarab Beigimirarab_alireza@yahoo.com3Doctoral student of Business Administration, Roudhan Branch, Islamic Azad University, Roudhan, IranAssistant Professor, Department of Business Management, Firuzkoh Branch, Islamic Azad University, Firozkoh, Iran<p>This study aims to develop a comprehensive neuromarketing model based on consumer behavior within the banking industry. The research follows a fundamental-applied approach in terms of purpose and employs a mixed-method design. The qualitative phase involved two key groups: (1) managers from public and private banks and (2) faculty members specializing in management and marketing from public and independent universities. Data were collected from 20 experts through semi-structured interviews using a non-probability, targeted snowball sampling method until theoretical saturation was achieved. For the quantitative phase, the population consisted of supervisors, experts, employees, and customers of banks in Tehran. Given the undefined total population size, Cochran&rsquo;s formula was applied, and 385 respondents were randomly selected. Data collection was conducted in two stages: (1) exploratory and qualitative (semi-structured interviews) and (2) descriptive-survey and quantitative (questionnaire). The reliability of the questionnaire was confirmed with a Cronbach&rsquo;s alpha of 0.91. Data analysis was performed in three coding stages: open coding, axial coding, and selective coding. The qualitative findings resulted in 245 codes from the open coding phase, leading to the identification of 5 causal subcategories, 8 axial subcategories, and 10 selective subcategories. Additionally, the model&rsquo;s goodness-of-fit was assessed, yielding a value of 0.577, confirming its suitability. This study successfully proposes a neuromarketing model tailored to consumer behavior in the banking industry, offering practical insights for bank managers to enhance marketing strategies and customer engagement.</p>http://roshdefanavari.ir/Article/47338Neuromarketing consumer behavior banking industry technology emerging technologiesperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321817687articleHamid Hanifihanifi123@yahoo.com1adel azarazara@modares.ac.ir2alireza boushehriARB1148@yahoo.com3Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranDepartment of Industrial Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran, IranAssociate Professor, Department of Management, Faculty of Management and Industries, Malek Ashtar University of Technology, Tehran, Iran<p>In order to assess the capability level of R&amp;D in the automotive industry, it is essential that organizations continuously evaluate themselves using a structured model. In this article, an attempt was made to identify the factors affecting the capability of R&amp;D centers, focusing on new product development in the automotive industry, in the form of a structural model. Iran Khodro Company was selected as the case study. To achieve this, a review of the literature was conducted, extracting approximately 200 indicators affecting R&amp;D capabilities and new product development. From these, 29 indicators deemed more important were selected by industry and academia experts. A questionnaire was then distributed among the statistical population. A total of 410 questionnaires were used for exploratory factor analysis, while 308 questionnaires from the same population were randomly selected for confirmatory factor analysis. Using structural equation modeling and AMOS software, confirmatory factor analysis was conducted, and the final model with nine secondary dimensions was confirmed.</p>http://roshdefanavari.ir/Article/39351New Product Development Research and Development Assessment SEM AMOS Software.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-0321818896articlesoheila zarinjoy alvardr.zarinjoy.s@gmail.com1Fatemeh NoorsharghDehaghaninoorsharghf@yahoo.com2Department of Business Management, Abadan Branch, Islamic Azad University, Abadan, Iran.Department of Business Management, Najaf Abad Branch, Islamic Azad University, Najaf Abad, Iran.<p>On the modern era, organizations have no choice but to adopt advanced technologies. The future belongs to those who meticulously analyze technological transformations, identify their dimensions and impacts, and strategically integrate technology at the organizational level. This study examines the impact of technological transformation dimensions on decision-making strategies and entrepreneurial passion among business managers operating in Isfahan Science and Technology Park. The population of entrepreneurial managers in these businesses consists of 612 individuals. Using Cochran&rsquo;s formula, the research sample size was determined to be 236, with participants selected through a convenience sampling method. A standardized 14-item questionnaire was employed to measure the research variables. Reliability was assessed using Cronbach&rsquo;s alpha, while validity was evaluated based on expert opinions from university faculty members in the relevant field. Data analysis was conducted using SPSS for descriptive statistics and AMOS for inferential analysis. The findings indicate that technological transformation has a positive and significant influence on entrepreneurial marketing decisions, with entrepreneurial passion acting as a mediating variable. Additionally, the dimensions of technological transformation&mdash;opportunity recognition, opportunity development, and opportunity exploitation&mdash;positively and significantly affect decision-making strategies. Furthermore, these dimensions, through the mediating role of entrepreneurial passion, also have a significant impact on entrepreneurial decision-making. Given that technology serves as a cornerstone for the development of societies and organizations, an in-depth understanding of its dimensions and impacts, along with its effective implementation, can drive fundamental changes across all organizational domains.</p>http://roshdefanavari.ir/Article/44180Technology evolution opportunity decision making strategy entrepreneurial spirit science and technology parkperIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-03218197107articlemohammad javad esmaeelzadehEng.smaeel20@gmail.com1bozorgmehr khandoozibozorgmehrkhandoozi@gmail.com2hadi sanaeepoursanaeepour@gonabad.ac.ir3Islamic Azad University, Aliabad branchHakim Jurjani University, Department of Management EducationGonbad Kavos University, Department of Management Education<p>The present study aims to propose a model for entrepreneurial succession planning in family businesses within the food industry using a qualitative analysis approach. A family business is defined based on ownership, management, and control. In this study, family businesses are considered entrepreneurial ventures initiated by an entrepreneur or a family member&mdash;such as a spouse, children, or descendants&mdash;who hold more than half of the company's voting rights. This research is fundamental in nature with an applied approach. A qualitative research method was employed, and content analysis was used to identify relevant indicators. The statistical population consists of key informants and experts in entrepreneurial succession planning within family businesses in the food industry. The study utilized a snowball sampling technique, continuing data collection until theoretical saturation was reached, resulting in a total of 17 participants. Data collection was conducted through semi-structured interviews, and content analysis was used to identify the research components. The findings revealed 13 main categories and 40 subcategories. The primary extracted categories include customer orientation, resource management, financial resources, social factors, technological factors, government policymaking, corporate entrepreneurship, organizational characteristics of entrepreneurial firms, employee characteristics of entrepreneurial firms, managerial characteristics of entrepreneurial firms, intra-organizational capabilities, organizational performance, and employment.</p>http://roshdefanavari.ir/Article/41111model succession entrepreneurial business family food industryqualitative approach.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642025-032181108114articleazam shiriazamshiri40@gmail.com1Mohammadreza JafariJafari_mohammadreza@pnu.ac.ir2Master's degree, Department of Industrial Engineering, Faculty of Industrial Engineering, Imam Javad University (AS), Yazd.Faculty member<p>Attracting investment in knowledge-based companies to manage costs and enhance revenue generation has made the valuation of these firms a crucial topic for entrepreneurs, founders, and investors alike. This study employs both field-based and library-based data collection methods. It presents a comprehensive approach to identifying and prioritizing valuation methods for technology firms by considering key evaluation criteria to align the perspectives of investors and entrepreneurs while assessing the strengths and weaknesses of the final method. To achieve this, a literature review was conducted to extract all significant and applicable valuation methods for these companies. Subsequently, the criteria influencing the evaluation were analyzed based on their applicability and the feasibility of various methods, as assessed by experts using the fuzzy Delphi method. The importance weights of these criteria were then determined using the fuzzy Analytic Hierarchy Process (AHP). To evaluate the methods against the criteria and identify their strengths and weaknesses, the fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was applied. The results indicate that within the technology valuation group, the option pricing method, with a relative distance of 0.58619, is validated and recommended as a suitable approach based on the necessary criteria for entrepreneurs and investors. Finally, recommendations for enhancing the option pricing model are provided to develop appropriate indicators for investor and entrepreneur risk tolerance.</p>http://roshdefanavari.ir/Article/41930Valuation of technology knowledge base fuzzy TOPSIS