perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-042285111articleMostafa Ghafari aslmghafari_ir@ihu.ac.ir1Ph.d candidate, public management, imam Hussein university<p>Innovation District are increasing and expanding. Currently, these Districts are not only a center of innovation, business and research, but also become a connection point for recreational, cultural and social activities. However, the different dimensions of innovation District are an understudied and ambiguous area of knowledge. The purpose of this study is to frame the Pardis innovation District and provide a conceptual model of it. Identifying the different characteristics of innovation Districts and providing a summary is one of the other goals of this research. Also, answering the important question of how to create and expand innovation Districts is one of the goals of this research. The data collection method of the current research is to use the systematic review method. In this research, 10 sources were examined as final sources with the aim of answering the main question of this research. Also, all kinds of definitions and concepts of the innovation District were examined. In the next step, the concept of the innovation District was extracted according to its existential philosophy, the study and the initial conceptual model of the Pardis innovation District. This conceptual model, which includes the dimensions, components and indicators of the Pardis innovation District, was approved by the experts and after making some corrections and ranking the categories, it took its final form. This study describes planning and design policies to improve participation and collaboration in innovation Districts.</p>http://roshdefanavari.ir/Article/45362Innovation District Pardis Innovation District Conceptual Model Innovation Development Research and Development.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422851219articleMohammad Mehdi Aghakuchakaghakuchak@acecr.ac.ir1Vahid Chenarivahid.chenari@iau.ac.ir2محمود دانیالی ده حوضmdanyal77@yahoo.com3foad makvandifoad.makvandi@iau.ac.ir4ghanbar amirnejadg.amirnejad@srbiau.ac.ir5.Department of Public Administration, Shoushtar Branch, Islamic Azad University, Shoushtar,Iran Department of Accounting, Izeh Branch, Islamic Azad University, Izeh, IranDepartment of Public Administration, Shoushtar Branch, Islamic Azad University, Shoushtar, IranDepartment of Public Administration, Science and Research Branch, Islamic Azad University, Tehran, Iran<p>Considering the development of a knowledge-based economy in the world and Iran, identifying the effective components in the development of knowledge-based companies is essential in the economic development of the country. In this research, data has been collected through in-depth and semi-structured interviews with 19 members of the academic staff, experts, and managers of organizations in charge of the country's knowledge-based ecosystem. All data were analyzed based on the thematic analysis method. From the data analysis, three&nbsp;&nbsp; main themes including the factors of "revision of the general policies of the country", "creating a suitable economic platform" and "revision of the performance of institutions in charge of knowledge-based economy" and 37 sub-themes were extracted as effective factors in the development of knowledge-based companies in the field of medicine. Next, in order to check the validity of the development model of knowledge-based companies in the field of medicine, the second type confirmatory factor analysis method was used and using the structural equation modeling method by means of PLS software. As a result of this research, a very suitable fit of the general model of the main dimensions of the development model of knowledge-based companies in the field of medicine was confirmed.</p>http://roshdefanavari.ir/Article/48097Development Knowledge Base Policy.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422852030articleAli Abroeiali.abruee@gmail.com1Sanaz Shafiees.shafiei@pnu.ac.ir2Department of Information Technology Management, Sheikh Bahaee University, Isfahan, IranDepartment of Information Technology Management, Payame Noor University,Tehran, Iran<p>The aim of this research is to investigate the factors influencing the acceptance of blockchain technology in the supply chain of Asia Rail Transport Company users. The statistical population of this study consists of Asia Rail Transport Company users. The sampling method for distributing the questionnaire in this study was random, and a sample size of 134 employees was selected using Cochran's formula. The required information for this study was obtained through a standardized questionnaire, the validity of which was confirmed using convergent and divergent validity and composite reliability confirmed by the Cronbach's alpha. The results of the Cronbach's alpha test indicated high reliability of the questionnaire. The analysis of this research was performed using PLS software, and inferential statistics were used for structural equation modeling tests. The results of the tests showed that perceived ease of use significantly influences perceived usefulness of blockchain technology. Additionally, the perceived ease of use has a significant impact on attitude towards the use of blockchain technology, and the perceived usefulness has a significant impact on attitude toward the use of blockchain technology. Other results showed that attitude towards behavioral intention to use blockchain technology has a significant influence, and perceived usefulness has a significant impact on behavioral intention to use blockchain technology. Based on the research results, it is recommended that companies, considering the factors affecting the acceptance of blockchain technology in the supply chain, take necessary actions during planning to familiarize and educate employees on the use of blockchain technology.</p>http://roshdefanavari.ir/Article/44971Technology Acceptance Blockchain Technology Supply Chain Perceived Ease of Use Perceived Usefulness Attitude.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422853141articleپيمان جعفري سبدانیpeyman.jafari@srbiau.ac.ir1Mehrdad Hosseini ShakibMehrdad.Shakib@kiau.ac.ir2Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran<p>Strategy selection is a Wide field with vague borders but selecting appropriate strategy, can provide new opportunities to achieve competitive advantage, which finally can cause company market share increase. This study aims to select the appropriate strategy to increase market share. The present study is applied in terms of purpose, which is done descriptively based on the nature of implementation. This surveys experts are 8 managers and experts of " Hi Web" company. An expert questionnaire was used to collect data. The main techniques used in this study include SWOT analysis, fuzzy ANP and TOPSIS, respectively. First, the SWOT analysis technique was used to identify the strengths and weaknesses as well as the opportunities and environmental threats of the company, and then prioritization of strategic factors to increase market share showed that, strengths have a higher weight in this organization. Also, based on the results of fuzzy ANP technique, it was found that low prices of products and services, variety of Internet services, after-sales service, company reputation and high potential for Internet services are the most important indicators of increasing the company's market share, respectively. Finally, the results of TOPSIS technique to select the most appropriate strategy showed that in the current situation, conservative strategy has the highest priority for the organization. Finally, while discussing the research findings, some suggestions for increasing the market share of companies are presented.</p>http://roshdefanavari.ir/Article/21079Strategy Selection SWOT Analysis Multi-Criteria Decision Making Market Share.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422854251articleMohammad Hosein Asgharpour SareshkehM.h.asgharpour7777@gmail.com1S. Sina Masoumisinamasoumiii@gmail.com2Mehrzad Jamshidi GuilaniMehrzad.jamshidi93@gmail.com3Masters studentindependent researcher<p>Cognitive science along with nanotechnology, biotechnology, and communication technology as emerging sciences and technologies, by promoting human mental and physical functions can be a launching point for industries in industry 4.0. Therefore, the present study aims to analyze cognitive technology criteria to find examples to communicate with management concepts. Based on this, initially, using the opinions of experts, the weight related to cognitive technology criteria was obtained through Shannon entropy; then the components of cognitive technology were studied and analyzed using bipolar fuzzy electrode method. The results show that the components of "skills and abilities", "storage, retrieval and use" and "encouragement" are superior to other components, which shows the importance of neuroscience and cognitive defense approaches. Considering that perceptual and behavioral metrics can be used in a business-oriented perspective, cognitive science and technology can enhance performance by influencing concepts related to the soft aspects of management. Cognitive management seeks to explain how to achieve the ultimate goals of each of the additional management based on science, principles and cognitive approaches based on leadership and strategic management with cognitive approach, management of organizational behavior and human characteristics with cognitive approach, marketing management and Branding is focused with a cognitive approach.</p>http://roshdefanavari.ir/Article/43789Cognitive Technology Fuzzy Bipolar Industry 4.0 Cognitive Management.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422855259articlemohammadbagher rabbanirabbani.m.1401@gmail.com1mahmoodreza mostaghimim_r_mostaghimi@yahoo.com2Ebrahim Abbasiabbasiebrahim2000@yahoo.com3Ahmad Mehrabian mehrabian.project@gmail.com4PhD Student in Entrepreneurship Department, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, IranAssistant Professor of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, IranDepartment of management , faculty of social sciences and economics, Alzahra University ,Tehran.IranAssistant Professor of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.<p>One of the sectors of the economic system that was affected by the outbreak of the Corona pandemic was the country's banking industry, so competitiveness and maintaining a competitive position have become particularly important for banks. The aim of this study was to design a structural model Banking based on social networks in the Post-COVID-19 Era. The present research is applied in terms of purpose and descriptive-correlation based on the method. The statistical population in the qualitative stage was 20 experts who were selected by purposive judgment and in the quantitative stage, the staff of the Agricultural Bank of Golestan Province was 250. The sample size according to Krejcie and Morgan table was 152 people and from simple random sampling to select Respondents were used. The Delphi method was used to identify the components and the structural equation modeling method with Smart PLS3 software was used to design the model. Fuzzy Delphi results showed that the factors affecting Banking based on social networks include 43 components in 5 dimensions. Also, the results of structural equation modeling showed that the bank enters the social networks for marketing purposes (0.874), customer service privatization (0.789), the use of collective wisdom to create and develop products and services (0.678), the possibility Establishment of non-banking social financial platforms (0.589) and bank entry into social networks for banking operations (0.674) have a positive and significant effect on Banking based on social networks in Agricultural Bank golestan province.</p>http://roshdefanavari.ir/Article/39147Banking Based on Social Networks Agricultural Bank Post-COVID-19 Era.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422856069articleYazdan Shermohammadiyazdan.shirmohammadi@gmail.com1 Aghazadeh Mohadesehaghazadeh.mohadeseh79@gmail.com2Associate Professor, Department of Business Administration, Payam Noor University, Tehran, IranPhD student, Tourism Management, Science and Culture University, Tehran, Iran<p>The contemporary world is changing very fast. Private and public companies, as one of the most obvious features of societies, are changing and evolving at a high speed. In the current situation, improving customer satisfaction is one of the goals of active companies, especially tourism companies. As a result, examining the factors affecting it can be a guide for managers in improving the company. The purpose of this research was to explain the impact of perceived convenience, personalization and improvement of service quality on the experience of customers with artificial intelligence through the mediating variables of trust, relationship commitment and perceived sacrifice. This research is an applied research in terms of its purpose, and it is descriptive and descriptive-correlational in terms of data collection. The questionnaire of Amin et al. (2021) was used to collect information on the variables of perceived convenience, personalization, improvement of service quality, customer experience with artificial intelligence, trust, commitment to the relationship, and perceived dedication. The statistical population of the current research was all the tourists of Tabriz city who made reservations or received information about the tourism industry through the use of online programs in 1401. Using Cochran's formula, the statistical sample of the research was 384 people. Using structural equations and Smart PLS3 software, the validity of the research hypotheses was tested and the findings indicate a significant positive effect of perceived convenience, personalization and quality improvement on trust, commitment to the relationship and perceived .</p>http://roshdefanavari.ir/Article/42208Artificial Intelligence Consumer Behavior Personalization Quality Improvement Customer.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0422857081articleElham frouzandeh elham.frouzandeh911@gmail.com1Moghtada lanam Ravanbakhshdr.Ravanbakhsh.m@gmail.com2 Mohsen Torabianm.torabian@iau.ac.ir3PhD student, Department of Business Administration, Qazvin Branch, Islamic Azad University, Qazvin, IranAssistant Professor, Department of Mathematics, Qazvin Branch, Islamic Azad University, Qazvin, Iran<p>The present study was conducted with the aim of identifying a paradigmatic model for evaluating new startup ideas in knowledge-based companies in the field of marketing and sales performance. This research is philosophically based on the interpretive paradigm, so a qualitative research strategy and specifically the grounded theory method with an inductive approach was used. Also, in terms of its applied-developmental purpose and in terms of the method and time frame of data collection, it is a descriptive research. The research participant population includes university professors and managers of knowledge-based companies, 15 of whom were selected through theoretical sampling, and the interviews continued until theoretical saturation was achieved. The data collection tool was a semi-structured interview. The validity of the interview was confirmed based on four criteria of validity, transferability, confirmability, and reliability, and the reliability of the qualitative part was estimated to be desirable by calculating the Holst coefficient at 0.748 and the kappa coefficient at 0.694. Data analysis was performed to present the paradigmatic model of the research using the data-based theorizing method based on the systematic approach of Strauss and Corbin in MaxQDA 20 software. Research findings showed that based on the paradigmatic model of the research, it was determined that causal conditions (creation of new ideas, open innovand intervening conditions (issues of ownership of new ideas) affect strategies and actions (strategy for evaluating new ideas). Ultimately, the aforementioned strategies and actions lead to outcomes (marketing performance and sales performance).</p>http://roshdefanavari.ir/Article/48932New Ideas Knowledge-Based Companies Sales Performance Marketing Performance Data-Driven.