perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-062286114articleAli Sattarialisattari.mmpu@gmail.com1Ghasem Fooladiq_fooladi@yahoo.com2Hamed Ebrahimihamedfarimani@gmail.com3Ph.D. in Future Studies, Industrial Education Department, Ivanki University, IvankiSupport and Development Deputy, Sharif Science and Technology Park<p>It is not long ago that in advanced countries, governments used incubators as a mechanism to support technology-oriented small and medium-sized industries. Considering the dominant view of governmental management in Iran, on the one hand, and the mission of incubators in preparing private startups to enter the market, on the other hand, the management of incubators has always faced various challenges. By asking business leaders questions about their concerns and worries about the future, it is possible to identify their key concerns about today and the future. Therefore, the goal of this research is to discover an image or images of what managers of incubators in Iran envision for the next 10 years, in the form of the strategic challenges and concerns they face. The method used is qualitative, using the content analysis method, and the target population is the managers of incubators across the country. The research tool is a 7-question structured questionnaire that was completed by 38 participants until data saturation was reached. By titling and categorizing the 292 obtained responses, 77 propositions were identified, and by analyzing these propositions, eight overarching themes regarding the concerns and challenges ahead for incubators were obtained: 1- Human capital, 2- Domestic infrastructure, 3- National position, 4- Policy-making situation, 5- Private sector participation, 6- Political situation of the country, 7- Technological situation of the country, and 8- Economic and social situation of the country.</p>http://roshdefanavari.ir/Article/48454Challenges Future Iran Incubators Startups Strategic.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622861524articleshokrollah mardanehmardaane1@gmail.com1fataneh yarahmadidryarahmadi.fa@gmail.com2seyed mehdi mirmehdimirmehdi2@yahoo.com3 MSc., Department of Management, Faculty of Literature and Human Sciences, Malayer University, Malayer, Iran. Assistant Prof., Department of Business Management, Faculty of Literature and Humanities, Malayer University, Malayer, Iran2 Assistant Prof., Department of Business Management, Faculty of Literature and Humanities, Malayer University, Malayer, Irann<p>Artificial intelligence technology receives and analyzes a huge amount of data that cannot be processed and analyzed by humans, and it saves time and money, which has attracted the attention of managers and investors in the field of online retail. Therefore, the aim of the present study is to investigate the effect of artificial intelligence technology on the purchase intention of consumers of online retail stores. The research approach is quantitative and applied, and research data were collected using a 20-question questionnaire among 433 customers of online platforms. Its face and content validity, in addition to being approved by organizational experts and university professors, were checked using confirmatory factor analysis. It was confirmed. To analyze the data, structural equation modeling was conducted with the help of SmartPLS Version 3 software. The findings of the research highlight the positive influence of soft mindset, belief, and awareness on the adoption of artificial intelligence. It also shows that AI technology acts as a moderator between subjective norms, awareness, belief, and customer purchase intention. However, the moderating role of trust in the online brand in relation to the use of artificial intelligence and purchase intention was not confirmed. Finally, the integration of AI into business platforms is found to increase customer purchase intentions. Therefore, it is necessary for retail organizations to place greater emphasis and investment on artificial intelligence technology in order to improve access to their services, enhance consumer experiences, and remain competitive in the active market.</p>http://roshdefanavari.ir/Article/46284Online Retail Artificial Intelligence Technology Online Brand Trust Online Shopping Consumer Purchase Intention.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622862540articleSeyedRazi AgaseiediAgaseiedi.r@acecr.ac.ir1Ahmad Vedadiahvedadi@gmail.com2 Mohammad Reza Rabii Mandijimoh.Rabiee_mondin@iauctb.ac.ir3علی رضائیانa-rezaeian@sbu.ac.ir4<p>The growth of technology, especially the nascence of cyberspace in all aspects of human life and governance at the global, national, organizational, and individual levels, has had tremendous effects. Rapid advances in technology affect people's lives, making timely, effective, and feasible policies necessary. Continuous evaluation and improvement in cyberspace are needed more than ever. The maturity level of cyberspace policies can place a country in geopolitical isolation, geopolitical challenge, or geopolitical evolution in the geopolitical world of cyberspace, all of which show the necessity of comparative review and continuous evaluation of national and international policies. Therefore, in this research, while using comparative studies with the method of George F. Brady, we studied and evaluated the strategic policies of the international cyberspace strategy of the Netherlands and the strategic document on cyberspace of the Islamic Republic of Iran. The predominance of the objectivist and bottom-up approach, limited and specific goals, short-term time frames, and writing goals based on the challenges identified in the strategic document of the Netherlands have increased the implementability of this document, and in order to include the expected results, the evaluation of the rate of achieving goals has become clearer. Therefore, to achieve the goals written in the document, it is proposed to design a comprehensive model for the evaluation of cyberspace policies in order to continuously improve policies in this area and reduce the digital divide.</p>http://roshdefanavari.ir/Article/48531Cyber Space Policy Making Policy Evaluation Cyber Space Strategic Document Policy Comparative Analysis Cyber Geopolitics.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622864151articlesyed vahab shafayiseyedvahabshafaei@gmail.com1Elham Fazeli veisarielham.fveisari@gmail.com2Mohammad Javad Taghipourianjpouryan@gmail.com3Doctoral student of Technology Management - Management of Technology Transfer and Intellectual Property, Department of Management, Roudhen Branch, Islamic Azad University, Roudhen, Iran.Assistant Professor of Business Entrepreneurship, Department of Management and accounting, Tonekabon branch, Islamic Azad University, Tonekabon, IranAssociate Professor of Business Administration, Department of Management, Chalous Branch, Islamic Azad University, Chalous, Iran.<p>The application of blockchain in recent years is a revolutionary technology in the field of databases and networks and has different applications. Considering the crisis of energy consumption, the desire to use renewable energy, global warming issues, and the movement toward sustainability in production and development, the concept of the Internet of Energy is one of the most important issues in the world. For the past years, there has been speculation about blockchain technology's ability to make the energy sector more efficient. The energy sector is a completely transactional and complex system that has several sources, suppliers, distributors, and intermediaries; therefore, identifying the dimensions and elements of blockchain in the field of the Internet of Energy is the main goal of this research. In terms of practical purpose, this study examines comprehensive systematic literature on 2,215 articles in the period from 2013 to 2024, using bibliographic analysis tools and a text mining approach, using RapidMiner 9.10 and Excel 2016 software. Then, it clusters the elements and dimensions of blockchain in the field of the Internet of Energy. The findings were as follows: 124 records were examined, and five main clusters were identified through text mining: building trust and providing smart virtual infrastructure; systematic productivity for clean energy distribution; safe optimization in energy consumption and conversion; modern management and maturity in technological structure; and energy self-evaluation. The insights that this model provides about the macro energy management of a country can help in planning energy strategies for production, including conversion, transmission, distribution, and energy consumption.</p>http://roshdefanavari.ir/Article/46886Block Chain Internet of Energy (IOE) Technology Renewable Energy Text Mining Approach.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622865260articleRasol Abdullah Mirzaiemirzai_r@yahoo.com1Maryam Seyfaddinimaryamseyfaddini6131@gmail.com2Chemistry Dept., Faculty of Science, Shahid Rajaee Teacher Training University, Tehran, IranChemistry Dept., Faculty of Science, Shahid Rajaee Teacher Training University, Tehran, Iran<p>STEM education is considered an educational approach that helps develop critical thinking skills and problem-solving abilities and integrates scientific knowledge with technical skills in learners. The STEM metaverse is an integrated educational approach that is formed by integrating science, technology, engineering, and mathematics in the metaverse world. This approach aims to improve the effectiveness of the learning experience in STEM education, and by improving teaching methods, it makes it more accessible, interactive, and effective. The current study is descriptive-analytical research that uses a systematic literature review method, with a focus on articles published in the last five years. The results of the survey show that the metaverse can make educational content more attractive and engage learners more in the learning experience by focusing on simulations and interactive communication with learners. The use of game elements can add to this attraction and deepen the learning of concepts and skills in the case of careful design and strengthen thinking skills. The STEM metaverse allows students to operate in virtual environments, understand concepts visually, and practice teamwork skills in a more active and dynamic learning experience. However, in designing a suitable educational framework to achieve effectiveness, it is necessary to pay attention to providing the necessary hardware and software infrastructure with quality, and the disadvantages of this education should also be considered, such as the excessive concentration of learners in the virtual world, in future-focused studies.</p>http://roshdefanavari.ir/Article/46233Effective Education Metaverse Science Technology Thinking.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622866172articleElham neybandElham.neiband@stu.malayeru.ac.ir1Hossein Hajibabeih20hajibabaei@gmail.com2Department of management, Faculty of Literature and Humanities, Malayer University, Malayer, Iran<p>The purchasing behavior of Generation Z consumers is examined in this study. Given the ongoing digital transformation and the rapid advancement of AI, Generation Z&mdash;recognized as the first cohort to grow up alongside these technologies&mdash;demonstrates distinct reactions toward their use. Accordingly, this research seeks to identify and model the key dimensions of AI and their influence on Gen Z&rsquo;s purchase intentions. To achieve this, an extensive review of prior studies was conducted, hypotheses were developed, and a conceptual model was formulated. Data were collected through a structured questionnaire, and 384 respondents were surveyed using purposive sampling. Structural equation modeling was then applied to test the proposed model and hypotheses. The findings reveal that perceived enjoyment and ease of use exert the strongest effects on Gen Z&rsquo;s adoption of AI in purchasing, whereas perceived usefulness did not show a significant impact. Moreover, AI utilization was found to strongly enhance conversion rate optimization and cognitive engagement with social media platforms. Customer experience also played a powerful mediating role between AI adoption and purchase intention, subsequently fostering electronic word-of-mouth (eWOM). These results underscore the critical importance of emotional and social factors in shaping technology acceptance among Generation Z.</p>http://roshdefanavari.ir/Article/51433Artificial Intelligence Purchase Intention Generation Z Structural Equation Modeling.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622867385articleMehran Ehteshamiehteshamimehran@gmail.com1Mohammad Hasan Cheraghalimh.cheraghali@iau.ac.ir2Bita Tabriziantabrizian@riau.ac.ir3Maryam Teimourian sefidehkhanmary.teimourian@iau.ac.ir4Department of Industrial Management, Islamic Azad University, South Tehran Branch, Tehran, IranDepartment of Management, Islamic Azad University, Roudhan Branch, Tehran, IranDepartment of Mathematical Statistics, Islamic Azad University, Roudhan Branch, Tehran, Iran<p>The present research aims to identify the drivers, obstacles, and consequences of the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. For this purpose, after reviewing the literature, primary indicators were identified, and a framework was extracted for conducting semi-structured interviews with experts in this field. Interviews were conducted with 20 academic experts and road freight transportation industry experts in Iran, who were selected using the purposive sampling method and the saturation principle. In the quantitative part, a researcher-made questionnaire was used to collect the opinions of 170 employees of this industry, who were selected using Cochran's formula and the stratified sampling method. The reliability and validity of the interview and questionnaire were checked and confirmed. The Delphi technique, literature review, and coding were used for data analysis in the qualitative part, and inferential statistics, as well as SPSS and SmartPLS software, were used in the quantitative part. Finally, 4 driving indicators, 18 indicators in 5 categories of obstacles, and 58 indicators in 7 categories of consequences were extracted and prioritized using Lisrel software and factor analysis. The results of this research show many positive consequences for both the companies and the relevant industry, which confirm the necessity of the digital transformation strategy in the industry and the role of the government and the managers of the established companies in the industry.</p>http://roshdefanavari.ir/Article/48163Digital Transformation Strategy Road Freight Transportation Industry Drivers Obstacles Consequences.perIS‌BAفصلنامه رشد فناوری1735-54861735-56642026-0622868696articleAzam Sadat Mortazavimahsa.mortazavi@itrc.ac.ir1Anita Hadizadehhadizadeh@itrc.ac.ir2Hassan Yeganehyeganeh@itrc.ac.ir3ICT Research InstituteICT Research Institute<p>Given the vastness of the digital economy ecosystem and the need to create and develop it in a balanced way, the mission of regulatory institutions is very important to establish balance and equilibrium in the digital economy and its governance. In this regard, identifying and analyzing regulatory components and approaches, as one of the main functions of digital economy governance, is important, and it is necessary to examine upstream documents to take into account the requirements and merits of the country's laws and regulations. Thus, the purpose of this qualitative research is to identify regulatory components and propose regulatory approaches for digital economy governance using the thematic analysis method. In this study, upstream documents were selected using the documentary method with a theoretical selection approach. Then, using the thematic analysis method and mapping to the main elements of the digital economy&mdash;primary, organizing, and all-encompassing themes&mdash;were identified. Finally, the initial regulatory approaches for digital economy governance were proposed and compiled through the Delphi method and the opinions of regulatory and digital economy experts. The results of this research show the need for special attention to regulatory components, including management and governance infrastructure, communication and information infrastructure, partnership and cooperation and international relations, security infrastructure, government digital services, digital platforms, basic hosting services, digital network services, data and content, application services, digitalization deployment mechanisms, and human resource empowerment.</p>http://roshdefanavari.ir/Article/49152Governance Regulatory Approaches Regulatory Components Digital Economy Thematic Analysis.