The role of Porters 5 Competitive Forces in selecting e-business model in auto industry (Case study: Iran Khodro)
Subject Areas : Knowledge Management
Mohsen
Shafiei Nik Abadi
1
(Associate Professor of Industrial Management Department, Semnan Univrsity)
Auzam
Jalili bolhasani
2
Keywords: The Porter s 5 Competitive Forces, e-business model,
Abstract :
The main purpose of present article is assessing the Porter's 5 Competitive Forces in selecting e-business model in auto industry. These five forces include threatening the new competitors, Suppliers' bargaining power, Buyers' Bargaining Power, Competition between all companies in an industry, Product and service replacement power. These Competitive Forces were surveyed in auto industry. The survey was done in Iran Khodro and Saipa, since these two Iranian reliable auto manufacturing companies have got the highest share of Iranian auto market. In this survey, the role of All Porter's 5 Competitive Forces in selecting e-business model was approved. Then, as a case study in Iran khodro, researchers measured the Competitive Forces in this company and analyzed the ability of this company against industrial environmental changes in selecting e-business model.