The Impact of Open Government Data and Data Innovation on Life Insurance Industry Business Development
Subject Areas : Technology Management
Saeid
Taheri
1
Saeed
Shavalpour
2
(University of Science and Technology)
Keywords: Open Data Government Open Data Data Innovation Business Development Life Insurance Industry,
Abstract :
The emergence of information and communication technology has enabled organizations to use this technology to generate data in their own business. In addition, organizations need to open their industry-related data, which is generally government-owned, as well as data innovation, in order to develop their business. Today we are seeing a huge storm of data that is due to the actions of individuals, businesses and the state. It is essential to acquire the valuable information through the use and reuse of production data by opening up a large amount of data. In this way, the potential of the mass data of every sector of industry and business can effectively be used to plan, decide, and ultimately business development. Figures show the potential of open data in three areas: banking, insurance, and real estate. To add value, these data should be processed, combined or visualized. The purpose of this study is to investigate the relationship between open government data and data innovation and business development in the life insurance industry of insurance companies. A questionnaire was used to collect data and a random sampling method was used. In this research, 127 employees of life insurers' life insurance companies were selected as the sample for answering the questionnaire. A questionnaire was distributed among different levels of insurance life insurance companies and finally 98 people participated in the completion of the questionnaire. The findings, based on the results of the hypothesis test, indicate that open government data is effective on business development, and the variable of data innovation has a mediating role..
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