Design and validation the model of technological platforms capabilities in the cosmetics industry
Subject Areas : Development of business models in small and medium enterprises
Seyed rasoul
Hoseini
1
(PhD Candidate in Business Administration, Department of Management, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran)
Tooraj
sadeghi
2
(Assistant Professor of Management, Neishabour Branch, Islamic Azad University, Neishabour, Iran)
Ali
Hosseinzadeh
3
(Assistant Professor of Management, Torbat Heydariyeh Branch, Islamic Azad University, Torbat Heydariyeh, Iran)
ساحل
فرخيان
4
(Assistant Professor of Management, Neishabour Branch, Islamic Azad University, Neishabour, Iran)
Keywords: Platform, Conceptualizing Technological Platform, Business, Cosmetics Industry,
Abstract :
A company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the purpose of this study was to design and validate the capabilities of technological platforms. The method of the present study is based on a mixed approach and qualitatively and quantitatively in the inductive paradigm. The qualitative population studied in the present study consists of 16 university professors in the field of business management, business management and information technology management. In a small part, managers, supervisors and companies active in the cosmetics industry were included as the statistical population of this study. In order to validate the research model, 150 questionnaires were distributed among the quantitative community. Validation of the present research model was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The analysis of the interview data using the data-based method was based on the systematic approach of Strauss and Corbin (1998) , based on three stages of open, axial and selective coding. This study also showed that causal conditions have a positive and significant effect on the central phenomenon of supply chain integration and organizational integration, the central phenomenon on strategies and strategies on outcomes. Also, the impact of the central phenomenon of research on strategies has been adjusted by the contextual conditions and intervening factors.
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