The Necessity of Considering the Development of New Products and the Role of Innovation, Technology and R&D in it
Subject Areas : Research and Development Management
Abass
Khamse
1
(Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran)
Reza
Radfar
2
Ali
Sarafrazz
3
Davood
Sarafrazz
4
Keywords: New Product Development, Innovation, R&D, Technology,
Abstract :
In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New products will help organizations to keep their competetive and monopolistic positions in competetive market. In this paper we try to introduce development of new product, directions, patterns and its process, and also consider the goals and reasons of the imporance of development of new products. So, we will consider the role of innovation, R&D, technology and management in new product development process. We would also investigate the important factors which are seems to be important in fail and success of the new product development.