List of articles (by subject) Development of business models in small and medium enterprises
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Open Access Article
1 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Reza Aghaei Milad AghaeeToday organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their MoreToday organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their brand value. The aim of this research is considering the relationships between business intelligence, customer relationships and loyalty and brand value in hygienic and cellulose industry of Iran. Evaluation of each variable is a kind of decision making problem in which has internal systematic interactions between variables. So, we can use DEMATEL technique in FUZZY conditions for cause and effect relationships between variables. We benefit the ideas of 10 experts in cellulose and hygienic industry for considering the relationships between variables. The results show that there are systemic and network relation between research variables. Also, the results show that there is a two tailed relation between business intelligence and brand special value and customer satisfaction. Also, based on research results, customer satisfaction effects on loyalty, business intelligent and brand special value. Manuscript profile -
Open Access Article
2 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
Masoud Tosifyan Ali RamezaniGiven that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to in MoreGiven that Brand marketing in social media is one type of digital marketing that aims to communicate with audiences and customers in order to provide products, services and business, so that social media can be used for Internet marketing. The aim of this study is to investigate the effect of brand marketing on brand equity and consumer behavior. This study is an applied research with qualitative approach. The population of this study was Iranian consumers of social media brands (customers) whose number is unlimited. Due to their unlimited number of samples, the Cochran formula was used to determine the sample size and randomly selected 385 random errors of 0.05 by simple random sampling method. To invenstigate the research hypotheses, a questionnaire was used for data collection. In the inferential statistics, firstly, the dimensions were determined and the indexes were extracted. After checking the reliability and validity of the questionnaire, to normalize collected data, Kolmogorov smirnov test was applied. Then the research hypothesens were examined using pearson correlation test and structural equation modeling. Based on the results, all assumptions were accepted. As marketing efforts of brands in social media had the highest impact on the consumer brand value of 0.95. Manuscript profile -
Open Access Article
3 - Identifying and Ranking the Factors of E-Readiness Assessment for SMEs to Enter the E-Commerce Market
Abbas Toloie Eshlaghy Farshid Farokhizadeh Reza Radfar Naghi ShojaDuring the last decade, the key role of information and communication technology has proven to facilitate the process of transition and change of organizations; The e-readiness is the platform for entering into the modern time and activities in the networked world ad we MoreDuring the last decade, the key role of information and communication technology has proven to facilitate the process of transition and change of organizations; The e-readiness is the platform for entering into the modern time and activities in the networked world ad well as competition in the market. Thus, the design of e-readiness evaluation models, regarding the internal and environmental conditions of organizations and communities with the purpose of assessing their e-readiness level is necessary. However, without the evaluation of e-readiness of the organization, activity in the networked world will be impossible and have very high obstacles. In this paper, a brief introduction of the proposed models for the evaluation of the e-readiness and their classification have been discussed. Moreover, the factors influencing the e-readiness of the small and medium-sized enterprises to enter the e-commerce market have been investigated and detected through a combination approach of Shannon entropy. In this paper, after identifying and introducting existing models; the concepts, dimensions, and indices of the research were extracted and ranked by the Shannon entropy method. The results of this study show that the first ranked factors were organizational factors. Then environmental and man power factors were ranked second and third, respectively. Manuscript profile -
Open Access Article
4 - Ranking of Supplier Selection Indicators for Outsourcing Services under Uncertainty
Mostafa Ebrahim pour Azbary atefeh abdollahi Mohsen Akbari keramat gholamiNowadays, organizations look at supplier selection with different attitudes and use various methods to evaluate and select suppliers. Most of private, public, profit, and charity businesses as well as educational and research institutes, using the available advantages, MoreNowadays, organizations look at supplier selection with different attitudes and use various methods to evaluate and select suppliers. Most of private, public, profit, and charity businesses as well as educational and research institutes, using the available advantages, have considered outsourcing strategy among their macro-goals at all organizational dimensions. Meanwhile, suitable supplier selection is one of the strategic keys of supply chain for the success of organizations. In terms of purpose and method, the present study is quantitative and descriptive-analytical, respectively. This study aimed to identify the most important criteria and sub-criteria in selecting suppliers and investigate ranking the criteria and sub-criteria of interest to specify which sub-criterion provides the possibility for more improvement in the defined main criteria. For this purpose, supplier selection indicators were obtained investigating literature and interview with experts. Then, data were tested using a combination of multi-criteria decision-making techniquesThe results of this study showed that the main criteria on which a government agency concentrates while selecting suitable supplier for outsourcing services include service quality, flexibility, and delivery followed by the four remaining criteria according to various values that V dedicates to itself. Manuscript profile -
Open Access Article
5 - Cloud Computing Technology in the Management of Human Resources for Small and Medium Enterprises - Applications, Advantages and Challenges
Mona Kardani malekinezhad Mohammad Mahdi FarahiIn recent years, the advent of cloud computing has brought significant advances in the IT industry, and business management. One of the most important advantages of this technology is its reduced cost and the ability to seamlessly manage resources without the need for c MoreIn recent years, the advent of cloud computing has brought significant advances in the IT industry, and business management. One of the most important advantages of this technology is its reduced cost and the ability to seamlessly manage resources without the need for costly deployment of multiple infrastructures and software, and is thus widely used in the deployment of management systems and systems in organizations. Cloud computing technology has also been widely used in human resource management systems. In many cases the implementation and deployment of multiple HRM systems and software, especially for small and medium-sized organizations, entails numerous costs. Cloud computing technology is a tool that allows organizations to form and manage management systems, including their own human resource management systems, in a seamless, low-cost cloud environment. The purpose of this study is to explore the applications, advantages and challenges of cloud computing technology in human resource management, and its implementation requirements especially in small and medium enterprises. The study was carried out through library method and literature review. And it has attempted to review how literature and the requirements of cloud computing are applied in human resource management by reviewing literature and research in this area. Based on the findings of this study, the applications of cloud computing in human resource management systems in SMEs are widespread. This technology can be used in talent recruitment, training and development of human resources, compensation management systems, and human resource management and evaluation. Also, the advantages and challenges of this technology in human resource management of small and medium-sized enterprises can be categorized into two general categories, including internal and external factors. Internal advantages and challenges include technical, security, human, and financial factors, and external factors include environmental and legal factors. The applications and advantages and challenges of this technology are described in detail in the HRM systems of SMEs. The findings of this study can serve as a basis for companies and organizations to manage small organizations using and utilizing cloud computing technology in human resource management systems. Manuscript profile -
Open Access Article
6 - Designing a profitability model for the end user from the perspective of technology entrepreneurs with a mixed method in the Iranian software industry
Reza Hatamian naser azad Abdullah NaamiUser Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective o MoreUser Relationships Management (URM) is a management approach to maintaining successful relationships with customers and users over time in order to keep the user profitable. The aim of this study is to design a profitability model for the end user from the perspective of technology entrepreneurs in the software industry of Iran with a mixed method. The statistical population includes all technology entrepreneurs those who work as analysts and programmers, system support, professional users, managers and marketers in the software industry. Using the Cochran's formula, 132 people were selected as statistical samples. To collect the data, a researcher-made questionnaire consisting of 51 items was used, the formal and content validity of which was confirmed by 30 experts and its reliability in a preliminary test with 30 subjects for all variables studied above 0.7. It came to an acceptable level. To analyze the data, descriptive statistical methods with SPSS software and inferential statistics were used to model structural equations in Smart PLS software. The findings showed that sales promotion factors on social value, product social value on product emotional value, product performance value on product economic value, product economic value on user satisfaction factors, product emotional value on user satisfaction factors, user satisfaction factors on loyalty and loyalty The user affects the user's profitability. But the product social value does not affect the product economic value. Manuscript profile -
Open Access Article
7 - Providing Online Shopping Model in the Small and Medium Businesses Online from the Perspective of Entrepreneurs with a Qualitative Approach
mojtaba nasiri hossein vazifehdoost mohammad ali nasimi HOSSEIN Dide KhaniOnline shopping is one of the new ways of buying and selling in small and medium-sized online non-physical businesses, which is the result of rapid growth and increasing use of computer technology and makes sellers of businesses and buyers communicate much more efficie MoreOnline shopping is one of the new ways of buying and selling in small and medium-sized online non-physical businesses, which is the result of rapid growth and increasing use of computer technology and makes sellers of businesses and buyers communicate much more efficiently through the Internet and make the exchange process more efficient. The purpose of this study was to provide an online shopping model in the field of small and medium online businesses from the perspective of entrepreneurs using theme analysis method. In order to conduct the research, a qualitative approach using semi-structured interviews with entrepreneurs in the field of small and medium business online has been used. The sample size included a total of 12 people with purposeful sampling logic until theoretical saturation was achieved. Data coding was performed using Max Kyoda software. Findings showed that online shopping model in the field of small and medium businesses online with 9 main themes and 45 sub-themes (website infrastructure factors, marketing factors, online shopping experience, political factors, technology-transportation factors, factors Economic, security and risk, social factors, consumer characteristics) are explained. It is suggested that studies of customers' online shopping behavior be prioritized for small and medium-sized online businesses in order to use its findings in the correct and timely identification of consumer behavioral tastes. Manuscript profile -
Open Access Article
8 - Providing an IT commercialization model in online business by focusing on tourism industry
Hamed Khatami Nejad mohammad ali nasimi Behzad Farrokh SereshtOne of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fiel MoreOne of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fields of information technology. The purpose of this study is to present an IT commercialization model in online businesses. In order to conduct the research, the qualitative research approach and based on the data method of the foundation using semi-structured interviews with experts in the field of information technology commercialization have been used. The sample size included a total of 12 people by judgmental sampling method until theoretical saturation was achieved. Data encoding was performed using Max Kyoda software. Findings showed that commercialization of information technology in online businesses with 10 components including (economic factors, legal issues, structure, factors related to marketing, management factors, factors affecting business, political issues, cultural prerequisites , Business environment, technology management) were explained. It is suggested that in order to achieve successful commercialization in online tourism businesses, infrastructure indicators should be constantly monitored. Prioritize cultural support for the organization's commercialization activities, change and encourage consumer attitudes, and create a positive attitude toward information technology. Due to the lack of research in the field of commercialization of knowledge-based products, it is suggested to study the model of commercialization of knowledge-based products with emphasis on information technology. Manuscript profile -
Open Access Article
9 - Presenting a new framework of viral marketing in online business: qualitative analysis via projection techniques
Elham Fazeli veisari Mohammad Javad Taghipouryan Reza TavoliAbstract: Viral marketing is a marketing policy that motivates people to tell your marketing message to others. The advantage of viral marketing is that marketers can create customers at costs almost equivalent to zero, and move from the marketing-consumer-to-consumer-t MoreAbstract: Viral marketing is a marketing policy that motivates people to tell your marketing message to others. The advantage of viral marketing is that marketers can create customers at costs almost equivalent to zero, and move from the marketing-consumer-to-consumer-to-consumer mode, accordingly, a new economy has emerged as businesses use information technology. The purpose of the present study is to conceptualize the components of viral marketing in online business. For this purpose of word association, sentence completion and dream exercises Used as projection techniques in an in-depth semi-structured interview with 15 people in the three generations (X, Y and Z) through content analysis and with the help of MaxQDA software, 76 open source, 21 core and 6 new viral components have been identified in the field of viral marketing such as online services, online attractiveness, online risk taking, online persuasion, online trust and online support. The results can help online business owners develop low-cost activities Manuscript profile -
Open Access Article
10 - Presenthing Metasynthesis and Interpretive Structural Modelling Approaches in Modeling the Cloud Business Intelligence in SMEs
Fatemeh Hamidinava َAbdolhamid Ebrahimy ROOHALLAH SAMIEE HOSSEIN Dide KhaniTourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces mainte MoreTourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables.. Manuscript profile -
Open Access Article
11 - Designing a policy model for financing technological entrepreneurship in the early stages of creating a business in Iran
Mohsen Noorali Sorkhani eynollah keshavarz tork Moqtadaalanam Ravanbakhsh,the present study seeks to semantically reconstruct the various dimensions of the model / optimal model of technological entrepreneurship financing policy in the early stages of business creation using the combined approach and the exploratory goal of the field theory a Morethe present study seeks to semantically reconstruct the various dimensions of the model / optimal model of technological entrepreneurship financing policy in the early stages of business creation using the combined approach and the exploratory goal of the field theory analysis method in the qualitative section and using the opinions of senior managers. And the professors specializing in this field have examined the existing concepts and interpretations from their point of view and in the quantitative part a questionnaire has been made using the main concepts extracted from the qualitative part in order to generalize and confirm the findings. In this research, first in order to identify financing methods and also the criteria for selecting the appropriate financing method, fuzzy Delphi method is used and then to determine priorities, hierarchical analysis is used and after determining these weights through TOPSIS method to prioritize the option. The issues raised were addressed. The results showed that among the methods of financing the formation of cooperative companies (0.93), receiving facilities with weight (0.87), issuing participation bonds with weight (0.72), creating investment companies (0.60), presence in the stock market (0.33) ), Creating a plan as a shareholder (0.22), and finally attracting foreign capital (0.00001) had the highest and lowest priority among financing methods, respectively. Manuscript profile -
Open Access Article
12 - Design and validation the model of technological platforms capabilities in the cosmetics industry
Seyed rasoul Hoseini Tooraj sadeghi Ali Hosseinzadeh ساحل فرخيانA company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the MoreA company's performance depends on its ability to produce a steady stream of new products and the rapid return on large investment costs. Therefore, it is important to adopt product production strategies based on the platform and utilize its capabilities. Therefore, the purpose of this study was to design and validate the capabilities of technological platforms. The method of the present study is based on a mixed approach and qualitatively and quantitatively in the inductive paradigm. The qualitative population studied in the present study consists of 16 university professors in the field of business management, business management and information technology management. In a small part, managers, supervisors and companies active in the cosmetics industry were included as the statistical population of this study. In order to validate the research model, 150 questionnaires were distributed among the quantitative community. Validation of the present research model was performed using structural equation modeling with partial least squares approach using SMART-PLS software. The analysis of the interview data using the data-based method was based on the systematic approach of Strauss and Corbin (1998) , based on three stages of open, axial and selective coding. This study also showed that causal conditions have a positive and significant effect on the central phenomenon of supply chain integration and organizational integration, the central phenomenon on strategies and strategies on outcomes. Also, the impact of the central phenomenon of research on strategies has been adjusted by the contextual conditions and intervening factors. Manuscript profile -
Open Access Article
13 - A Development for Sustainable Business Model of Ecolodges
Hamid Hashemi mahmoud ziaei Vajhollah ghorbanizadeh mahmoud jomehpourConsidering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this st MoreConsidering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this study is to identify the factors affecting the sustainability of ecolodges and propose a sustainable business model based on the knowledge of experts and managers of these businesses. The research method of this paper is qualitative and thematic analysis has been used with deductive approach and descriptive-inferential method. The required data has been provided through the analysis of semi-structured experts interviews. The research community has been the managers of successful ecolodges and knowledgeable university professors and experts in the field of entrepreneurship and tourism in the country. Purposeful judgmental sampling method was used to select the research sample and the interviews were continued until theoretical saturation. The research tools were semi-structured in-depth interviews as well as the results based on the themes obtained from the content analysis of scientific texts. The findings show that according to the proposed sustainable business model, ecolodges need to be integrated and important for all three dimensions of economy, community and environment in order to have long-term sustainability and survival. The results of this study show that the sustainability of new businesses and ecolodges depends on adopting a diverse income portfolio and trying to achieve benefits in three dimensions: economic, socio-cultural, environmental, in other words, attention to the benefits, people and land. Manuscript profile -
Open Access Article
14 - Presenting a circular economy business model for knowledge-based companies
Fatemeh Shahdkar taghi torabi Fereydoon Rahnama RoodposhtiCircular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-b MoreCircular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-based companies. In terms of purpose, this research is in the category of fundamental-developmental research, and in terms of subject and nature, the approach of qualitative research is exploratory, and grounded theory (systematic) was used. Data were collected through documentary sources (books, articles, dissertations) and semi-structured interviews with 15 academic and non-academic experts through purposeful theoretical sampling to saturate the required information and theoretical adequacy. The data were analyzed based on grounded theory in the framework of open-source, axial, and selective codes. The results of qualitative data analysis of the research, led to the presentation of the business model of circular economy with 124 categories, 17 central categories, and 6 main factors, in the form of 6 dimensions including causal conditions (2 categories), the main phenomenon (circular business model), Strategy (4 categories), contextual characteristics (5 categories), intervening conditions (2 categories) and consequence (4 categories). The model obtained from this research can be a way for stakeholders, planners, and managers of knowledge-based companies to produce and distribute goods and services in the present century. Manuscript profile