List of Articles
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Open Access Article
1 - Analysis of the Effect of Brand Promotion on Human Resource Performance in Science and Technology Parks
Dariush Poursarrajian Mohammad Saeed Taslimi Alinaghi Mashayekhi Ali Haji Gholam Saryazdi Mojgan SoltaniIn the present age, intangible assets such as branding, quality, technology, innovation, creativity, and knowledge capital are the source of organizations' competitive advantage. Organizations need to be able to create the right mental image of themselves in the minds o MoreIn the present age, intangible assets such as branding, quality, technology, innovation, creativity, and knowledge capital are the source of organizations' competitive advantage. Organizations need to be able to create the right mental image of themselves in the minds of their community, customers, and employees to attract and retain motivated, committed, and talented human resources. Given the importance of this issue in science and technology parks as technology and knowledge-based institution, whose most important assets are knowledgeable people, this article seeks to use the system dynamics approach of dynamic relationships of brand promotion policy on human resource performance in the park. Examine science and technology and provide appropriate solutions to improve the structure, quality, and quantity at the level of parks and ultimately improve the performance of science and technology parks. In this regard, using the opinions of experts in in-depth interviews in group model building (GMB) sessions, the problem was explained and a dynamic hypothesis was developed and a qualitative model (cause and effect diagrams - CLDs) and a quantitative model (stock and flow diagram - SFD) were developed. The results of group modeling in this paper lead to the identification of three strategies to increase agility and performance flexibility through the development of revenue sources, development of national and international science and technology parks, development of communications, and the scope of influence and development of specialized institutions, Technology, and communication with industry/market. Manuscript profile -
Open Access Article
2 - A Framework For Evaluation of Startups Ecosystem (case study : Ecosystem of Bushehr Province)
vida ranjbaran mehdi elyasi mehdi goodarziOne of the key concerns of policy-makers to help develop and improve new businesses to promote innovation and economic growth locally and nationally. But there are two important points in between First of all is what components need to come together to form ecosystem an MoreOne of the key concerns of policy-makers to help develop and improve new businesses to promote innovation and economic growth locally and nationally. But there are two important points in between First of all is what components need to come together to form ecosystem and do its best and Second, what should be the evaluation framework of these ecosystems in order to examine the activities of the actors of this ecosystem. Therefore, the purpose of this study is to find a framework for better assessing the ecosystem of startups and helping the local economy. For this purpose, after reviewing the research background and using library studies, the initial framework was designed and the final framework was adjusted through interviews with relevant experts and implemented in a case study in Bushehr province. Finally a framework with 7 main components and 68 indices was developed. Examination of the mean of the main components showed that the mean of none of the factors was high and only the culture component was slightly above average. Manuscript profile -
Open Access Article
3 - Designing a Structural Interpretive Analysis Model for Factors Affecting the Formation of Knowledge-Based Companies
milad bakhsham nader naderi mahdi hossein pourToday, the most sustainable economic growth is related to the knowledge based economy, in which knowledge based companies play an important role in advancing its goals. The purpose of this study is to identify and prioritize the factors affecting the creation of knowled MoreToday, the most sustainable economic growth is related to the knowledge based economy, in which knowledge based companies play an important role in advancing its goals. The purpose of this study is to identify and prioritize the factors affecting the creation of knowledge-based companies. The present study is applied in terms of purpose and descriptive-analytical in terms of data collection. In order to prepare the data, first by reviewing the theoretical foundations and opinions of 21 experts as members of the Delphi panel, 30 factors were identified as effective factors in the creation of knowledge based companies. Experts and research specialists were the managers (owners) of knowledge based companies in Kermanshah province and experts in the field of business and entrepreneurship of Razi University who were selected by purposive sampling method according to indicators such as experience, expertise, willingness and ability to participate and availability. Data collection tool in Delphi method is a researcher-made questionnaire whose reliability was checked by retest method which was confirmed with a correlation coefficient of 0.70 of the questionnaire and in order to check the validity of the questionnaire, the content content validity coefficient was used. This criterion, each of the factors of the Delphi questionnaire was removed or confirmed. In order to analyze the data obtained from the Delphi method, which is 21 factors affecting the creation of knowledge based companies, the structural-interpretive modeling method was used. Finally, the results showed that the two factors of more attention of the government and universities to the technology transfer offices of universities and providing advice in the field of feasibility, future research and marketing for people wanting to start a knowledge-based company are at the key level of research factors. Manuscript profile -
Open Access Article
4 - Providing an IT commercialization model in online business by focusing on tourism industry
Hamed Khatami Nejad mohammad ali nasimi Behzad Farrokh SereshtOne of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fiel MoreOne of the main reasons for the rapid development of technology in industrialized countries has been the attention to the commercialization process. Commercialization is a prerequisite for achieving competitive advantages and entering today's businesses in various fields of information technology. The purpose of this study is to present an IT commercialization model in online businesses. In order to conduct the research, the qualitative research approach and based on the data method of the foundation using semi-structured interviews with experts in the field of information technology commercialization have been used. The sample size included a total of 12 people by judgmental sampling method until theoretical saturation was achieved. Data encoding was performed using Max Kyoda software. Findings showed that commercialization of information technology in online businesses with 10 components including (economic factors, legal issues, structure, factors related to marketing, management factors, factors affecting business, political issues, cultural prerequisites , Business environment, technology management) were explained. It is suggested that in order to achieve successful commercialization in online tourism businesses, infrastructure indicators should be constantly monitored. Prioritize cultural support for the organization's commercialization activities, change and encourage consumer attitudes, and create a positive attitude toward information technology. Due to the lack of research in the field of commercialization of knowledge-based products, it is suggested to study the model of commercialization of knowledge-based products with emphasis on information technology. Manuscript profile -
Open Access Article
5 - Analysis of factors affecting the development of entrepreneurship in the oil industry
mohammad panahi nima Ranjijafroodi majid nasiriMany large organizations today use entrepreneurship as a way to gain a long-term competitive advantage. The importance of entrepreneurship in different industries and areas is not the same for governments and some parent industries such as the oil industry have a specia MoreMany large organizations today use entrepreneurship as a way to gain a long-term competitive advantage. The importance of entrepreneurship in different industries and areas is not the same for governments and some parent industries such as the oil industry have a special place, so the purpose of this study was to analyze the factors affecting the development of entrepreneurship in the oil industry. This research was applied in terms of purpose and descriptive-survey in terms of implementation method, which was performed by mixed exploratory method. In the qualitative stage, the research team consisted of 28 university experts who were selected by judgment and snowball method. In the quantitative stage of the statistical population, all oil industry experts were 3710 people. The sample size according to Krejcie and Morgan table was 348 people and simple random sampling method was used. The Delphi method has been used to identify the factors and the structural equations method with the Smart Payals software has been used to analyze the relationships of the variables. The results showed that the effective factors on entrepreneurship development include 27 components in the form of six dimensions (environmental-institutional, blue ocean strategy, opportunity, human factors, organizational factors, managerial factors). Also, the analysis of structural equations showed that environmental-institutional (0.386), blue ocean strategy (0.423), opportunity (0.342), human factors (0.318), organizational factors (0.370), managerial factors ( 0.455) have a positive and significant effect on the development of entrepreneurship in the oil industry. Finally, it can be said that the entry of entrepreneurship into this industry can save the oil industry from the current inefficiency and lead to solving problems such as oil equipment and oil sales. Manuscript profile -
Open Access Article
6 - Presenthing Metasynthesis and Interpretive Structural Modelling Approaches in Modeling the Cloud Business Intelligence in SMEs
Fatemeh Hamidinava َAbdolhamid Ebrahimy ROOHALLAH SAMIEE HOSSEIN Dide KhaniTourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces mainte MoreTourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables.. Manuscript profile -
Open Access Article
7 - Designing a digital entrepreneurship model with an interpretive structural modeling approach
hossein alikhani alireza isfandyari parviz saeediEntering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandar MoreEntering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandaran province that structural and interpretive modeling method was used in designing this model. The research method was descriptive-correlational. According to the research background,39components were selected in the form of seven dimensions (structural-strategy-management-people-technology-content-environment).Then,the opinions of 20 university professors and managers of knowledge-based companies who were experts in the field of digital entrepreneurship were used. Interpretive structural modeling and MICMAC analysis were used to cluster the dimensions of digital entrepreneurship. ISM results showed that the foundation of digital entrepreneurship is first (structural-technological), second (managerial), third (strategy) and fourth (people-content-environmental). Also, after MICMAC analysis, the dimensions (structural-technology) in the independent cluster and the dimensions (individuals-content-environment) in the dependent cluster and the dimensions (strategy-management) in the autonomous cluster were included. Finally, it can be said that digital entrepreneurship is important not only for technology companies and IT sectors, but also for all industries. Manuscript profile