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1 - Commercialization in Innovation Management and Introduce Major Commercialization Models for High Tech Industries
Jahangir Yadoollahi Farsi Zahra Kalanhaei

Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More

Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization. Manuscript profile
Open Access Article
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2 - Open Innovation Process and Firms Obsorptive
GHazaleh Javid Jafar Bagheri Nejad
20.1001.1.17355486.1391.8.31.6.9

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or More

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or ideas. In this paper, we tie these two concepts to each other and prove how the recent insights about open innovation can advance our understanding of absorptive capacity. External technology sourcing is becoming more important for a number of reasons: Shortening technology life cycles, emerging technologies with the potential to disrupt market leaders' positions, sharing costs and risks associated with science based technology, globalization of the R&D activities as a response of companies to the greater dissemination of knowledge throughout the world, the growing importance of seed and venture capital to finance excellent business ideas, etc... These inter-organizational knowledge flows do not materialize automatically and firms have to develop skills to tap into external sources of technology. Furthermore, absorptive capacity is crucial in explaining why some companies are better than others in creating and capturing value from in-sourcing externally developed technology and technological collaboration with innovation partners. Hence, absorptive capacity and the outside-in dimension of open innovation are necessarily linked to each other. The purpose of this paper is to analyze how absorptive capacity and the outside-in dimension of open innovation can be linked to each other. We focus on the question how complementary between internal and external technology plays a role in open innovation and absorptive capacity of innovating firms. This paper discuss about open innovation around two key factors (humanity & organizational) and relate it to absorptive capacity .Then analyses conceptual model with SWOT. Manuscript profile

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List of Articles مدل تجاری