هوش تجاری

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1 - Technology Watch” via “Information Technology
Kiyarash Jahanpour

Information is power, but knowledge is more powerful .information in patents and papers are good source of codified knowledge. Everyday a higher number of businesses make use of information from patents (as a main indicator of technology) and papers(as a principal More

Information is power, but knowledge is more powerful .information in patents and papers are good source of codified knowledge. Everyday a higher number of businesses make use of information from patents (as a main indicator of technology) and papers(as a principal indicator of science) to see what products and systems are appearing in our globe. In an era of rapidly expanding digital content, overwhelming data available on the web and the high speed of S&T progress makes it difficult for experts to extract useful knowledge without powerful tools and they need to find new ways of reviewing and managing vast quantities of textual information. “Technology watch” is a collective voluntary process with which the companies work the information in an active manner. Purpose of “technology watch” is to gather process and integrate the technical information. TW has at least 3 objectives: Facilitating the innovation process; Easy and cost effective access to information and Answering to technological questions and problems. “Technology Watch” maintains awareness at all levels of global S&T through a combination of human-based overt and IT-based approaches for analyzing and tracking the myriad S&T outputs. Powerful IT-based techniques, such as text mining, now exist to identify and extract relevant data from the S&T literature and are especially useful in making sense out of disjointed and disparate data. Regarded by many as the next wave of knowledge discovery, text mining has very high commercial values. Manuscript profile
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2 - The Impacts of Business Intelligence, Customer and Loyalty Satisfaction and Brand Value in Iran Hygienic and Cellulose Industry
Reza Aghaei Milad Aghaee
10.7508/jstpi.2018.04.005

20.1001.1.17355486.1397.14.56.1.6

Today organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their More

Today organizations are working in an environment in which has uncertainty because of competition in the market. So, the organizations will get success which make their customers loyal by business intelligence and customer satisfaction and finally help to increase their brand value. The aim of this research is considering the relationships between business intelligence, customer relationships and loyalty and brand value in hygienic and cellulose industry of Iran. Evaluation of each variable is a kind of decision making problem in which has internal systematic interactions between variables. So, we can use DEMATEL technique in FUZZY conditions for cause and effect relationships between variables. We benefit the ideas of 10 experts in cellulose and hygienic industry for considering the relationships between variables. The results show that there are systemic and network relation between research variables. Also, the results show that there is a two tailed relation between business intelligence and brand special value and customer satisfaction. Also, based on research results, customer satisfaction effects on loyalty, business intelligent and brand special value. Manuscript profile
Open Access Article
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3 - Presenthing Metasynthesis and Interpretive Structural Modelling Approaches in Modeling the Cloud Business Intelligence in SMEs
Fatemeh Hamidinava َAbdolhamid Ebrahimy ROOHALLAH SAMIEE HOSSEIN Dide Khani
10.52547/jstpi.21027.18.70.49

20.1001.1.17355486.1401.18.70.7.8

Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces mainte More

Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables.. Manuscript profile

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