This paper aims to investigate the factors affecting the innovativeness of the telecommunications in transition towards mobile broadband. The methodology is qualitative through a case study approach. Since telecom is one of the key industries in terms of economy and tec More
This paper aims to investigate the factors affecting the innovativeness of the telecommunications in transition towards mobile broadband. The methodology is qualitative through a case study approach. Since telecom is one of the key industries in terms of economy and technology It can be a driving force behind many of other high-tech industries, The findings of this study may applies for telecommunication industry in general and mobile operators in particular. first a literature review discusses the importance of innovation in the industry And then the factors affecting the innovation modelized within a conceptual framework that includes internal factors such as, 1) the structure of the value chain 2) business model, 3) integration and organizational side, and 4) integration technology (between old and new equipment), and external factors includes, 1) the adoption of technology by the market and 2) regulatory. In order to validate the proposed model, a set of interviews with industry experts has been deployed.
Manuscript profile
Innovation in a company is the key to success and survival in a competitive environment. The current study provides insights into management of planning and marketing of innovative technologies such as wearable technology. Businesses with new ideas have to use strategic More
Innovation in a company is the key to success and survival in a competitive environment. The current study provides insights into management of planning and marketing of innovative technologies such as wearable technology. Businesses with new ideas have to use strategic approaches to identify and effectively communicate with innovators with the goal of successfully launching innovative products such as wearable smart products. They need to comprehand the importance of modernizers as crucial determinants of the adoption of smart wearable products. Therefore, The present research investigates the effects of innovativeness to a specific domain on exploratory purchasing behavior of the consumers of innovative products. The research method is analytical-survey, and its statistical population is the consumers of smart wearable products in Mashhad. A questionnaire was used to collect the initial data. Using the appropriate formulas, the sample size was determined 390. After gathering data, research hypotheses were analyzed using structural equation modeling and Amos software. The results of the research show that domain specific innovativeness has a positive and significant effect on the exploration purchasing behavior of smart wearable products, and all four hypotheses are confirmed. Finally, suggestions are also presented based on the results.
Manuscript profile
