Social networks with more than a decade of experience in providing services and attracting countless user globally have reached a significant economic profitability. Entrance into the social networking market requires creating an innovative, entrepreneurial and secure e
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Social networks with more than a decade of experience in providing services and attracting countless user globally have reached a significant economic profitability. Entrance into the social networking market requires creating an innovative, entrepreneurial and secure environment for business. From the viewpoint of native social networking, in addition to the above requirements, this requires financial and infrastructures support as well as a comprehensive strategy. In Iran, along with the global trend of technology, numerous communication and social networks have been launched, which in most cases, their experience has not been successful. In this paper, by studying successful experiences in this field, the existential and obligatory requirements of the coverage of these networks in the country are determined and successful factors of the social network identified. Finally, based on the results obtained and modeling the successful factors of social networks from the perspective of business and users, the vast challenges of native social networks have been extracted and policies and solutions proposed for each of challenges. Attention to the needs of young people, using existing on-line social network analysis, transparency of related lows and regulations, providing incentive and infrastructure supports, considering criteria and cultural and social norms, innovating in business models and creating free-to-access; are suggested strategies for developing native social networks.
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