One of the most important tools for entrepreneurial growth and development is the existence of a culture that supports entrepreneurship. In this study, the cultural barriers of entrepreneurship were identified and the entrepreneurial culture and failure culture in the e More
One of the most important tools for entrepreneurial growth and development is the existence of a culture that supports entrepreneurship. In this study, the cultural barriers of entrepreneurship were identified and the entrepreneurial culture and failure culture in the entrepreneurial society were evaluated. This study was conducted on the basis of qualitative and quantitative mixed research. The statistical population included the entrepreneurs of Khorasan Razavi Technical and Vocational Training Centers, which was determined by the purposeful sampling method of snowballs due to the dispersion of the community. The results of the qualitative section showed that entrepreneurs are facing cultural barriers such as lack of culture of creativity, rejection of failure, negative attitude to risk, distrust of women's empowerment, the existence of patriarchal culture in society and organizations and parental opposition to girls' entrepreneurial activities. Also, the results of the quantitative section showed that the rate of failure in the studied community is very high and entrepreneurs agree to give the failed people a chance again. In general, the analysis of qualitative and quantitative results shows that the cultural subsystem in the entrepreneurial ecosystem is not in a good situation and the existing culture is not supportive of entrepreneurship and even prevents the emergence of entrepreneurship in many cases.
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Customer relationship management is a strategic concept that creates customer loyalty, satisfaction, retention and profitability for the organization. Many studies also emphasize the effect of entrepreneurial intelligence on financial and economic intelligence. In this More
Customer relationship management is a strategic concept that creates customer loyalty, satisfaction, retention and profitability for the organization. Many studies also emphasize the effect of entrepreneurial intelligence on financial and economic intelligence. In this regard, the present study explained the relationship between customer relationship management and entrepreneurial intelligence mediation on the performance of the organization in the managers and employees of the cultural department of Sari Municipality. The present research method is descriptive and in the form of a causal model examined the relationships between variables. The statistical population of the present study is 270 employees of the cultural sector municipality and its affiliated organizations from which 150 questionnaires were collected through random sampling. Data collection tools were the standard Customer Relationship Management Questionnaire (2005), the Kaplan and Norton Organizational Performance Questionnaire (2001) and the Entrepreneurial Entrepreneurship Questionnaire. The method of data collection was field and content validity method was used to validate the questions and Cronbach's alpha method was used to measure the reliability of the variables. Then, the data were analyzed using AMOS software version 24 and structural equation model. Finally, the results confirmed all research hypotheses. Employee entrepreneurial intelligence mediation in the impact of customer relationship management and organizational performance was confirmed and focus on key customers is the most influential component of customer relationship management on organizational performance. Organizational CRM, technology-based CRM and knowledge management came in next.
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