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Open Access Article

1 - Developing Customer Knowledge Management Process Model Using Customer Relationship Management Systems
Maryam Ashoori Mona Sharif khani Mohammad Jafar Tarokh

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the cus More

In recent years, many companies have integrated the activities of customer relationship management with knowledge management together as one concept. In fact, the principal reason for the mentioned integration is that the knowledge management plays a key role in the customer relationship management. The potential of bilateral relationship between these two fields and also the critical function of knowledge management in success of customer relationship management, has attracted the attention of researchers to this matter recently. The term of “customer knowledge management” is the combination of knowledge management and customer relationship management. The customer knowledge management requires applying different approaches through considering wide variety of key variables in these fields. The considered key variables for each customer knowledge management model are different according to its model. Generally, many models have been presented for customer knowledge management, including conceptual, process and system model. In this paper, we intend to develop process model which achieved from combination of business engineering model, six business processes based on customer relationship management systems, and four aspects of knowledge management in principle business activities, namely marketing, sales and services. Manuscript profile

Open Access Article

2 - Open Innovation; A Comprehensive View on Concepts, Approaches, Trends and Key Success Factors
Mostafa Safdari Ranjbar Manochehr Manteghi Gholamreza Tavakoli

In the past, the development and commercialization of an innovation process used to depend on intra-organizational think-tank and efforts. Today, however, Open Innovation paradigm calls companies to also tap into outside ideas and technologies and yet mutually allow oth More

In the past, the development and commercialization of an innovation process used to depend on intra-organizational think-tank and efforts. Today, however, Open Innovation paradigm calls companies to also tap into outside ideas and technologies and yet mutually allow other companies to exploit their innovative ideas. Open Innovation is a hot topic which has outstandingly drawn researchers' and managers' attention from various perspectives in the past few years. Therefore, reviewing on a case study basis, the topic's entire literature that comprises 70 papers, the current research paper aims to cover its concepts, approaches, major trends, and key success factors. To point to a few findings of the research, the paper dramatizes new and emerging perspectives and trends in the realm of Open Innovation, successes like external networking, innovation brokers, technology intelligence, absorption capacity, open business model, and human factors such as culture and motivation. The paper concludes that managers of companies and organizations should exploit Open Innovation as a solution to confront fast changing technological trends, short technology life cycles, high internal R&D costs, and sever global competition. Manuscript profile

Open Access Article

3 - Enhancing Efficiency and Organizational Knowledge in Assembly Lines Using Discrete-event Simulation Techniques
Moslem Fadaei Hadi Heydari Ghare Bagh Sedigh Reisi

10.7508/jstpi.2015.02.008

In today’s competitive market, companies must work closely with their customers and suppliers if they want to survive and improve their own performance and to provide a better response to market forces. In a typical supply chain, information flow is more important than More

In today’s competitive market, companies must work closely with their customers and suppliers if they want to survive and improve their own performance and to provide a better response to market forces. In a typical supply chain, information flow is more important than the other two involved flows including material flow and cash flow. It can be lead to enhance organizational knowledge. The main purpose of the research, is to identify, analyse and improve the performance of an assembly line using simulation techniques. Many factors, such as setup time, operating time, failure rate, repair rate, and production rate, can cause data to be non-stationary. Therefor, in order to analyse such complicated systems it is necessary to apply simulation techniques. The most important properties of an assembly line including bottlenecks, cycle time, buffers capacities, and the number of finished products in a given time period are investigated in the research. After data gathering, and building an appropriate simulation model, the simulation experiments were done with Enterprise Dynamic software. The simulation model is implemented and tested against real-world data and is demenostrated by a numerical example. Then, the bottlenecks and performance measures including throughput time and waiting time are identified and analysed in order to develop a new scenario in which opportunities for improvements are presented. The results show significant improvements in terms of reducing waiting time and increasing efficiencies. Manuscript profile

Open Access Article

4 - Review of the Commercialization Linear Model
Ayda Matin Shadi Mohammad zadeh

The master key of the world today is the creation of value. The entry approach to the today’s business world is technology and the master key of the technology is commercialization and value added created by it. Commercialization is the conversion process of the new tec More

The master key of the world today is the creation of value. The entry approach to the today’s business world is technology and the master key of the technology is commercialization and value added created by it. Commercialization is the conversion process of the new technologies to the commercially successful products. Commercialization is containing different arrays of technical, commercial and financial process which converts the new technology into the useful products or services. In other word, commercialization of research findings is the link between technology and market and the focus of it is on the end rings of value chain. Since delivering a product to the market can be the guarantee of organization success and survival, commercialization, the technical knowledge is known as a vital factor. In research organizations, research doesn’t have meaning without product commercialization. Because producing or testing an idea seems useless without access to the product special customers. In order to apply the concept of commercialization in organizations, it’s necessary to be familiar with the commercialization models. A classification of commercialization models are classified into two categories: linear and functional. Due to the importance of linear models, in this article after checking the concept of commercialization, we will check the most important commercial linear models. The linear models are the Goldsmith, Kokobu, Cooper, Rothwell & Zegfeld model, Andrew & Sirkin, Jolley, and the Yeong–Deok Lee models. Manuscript profile

Open Access Article

5 - Comparative Study of Technology Transfer Models
Hassanali Aghajani Ramin Farzadfar

Today's world is a world of enormous advances in phenomena, in which technology is considered one of the most important factors in the production of goods and services. Technology transfer is a complex and difficult process that without adequate research and study may l More

Today's world is a world of enormous advances in phenomena, in which technology is considered one of the most important factors in the production of goods and services. Technology transfer is a complex and difficult process that without adequate research and study may lead to wasting money, time and technology weakening. The purpose of this study is to provide a framework to examine the factors affecting technology transfer with the comparative approach. Therefore, we first briefly discussed the definition of technology transfer and then technology transfer models were discussed in detail. Subsequently, examples of studies conducted in Iran to better understand the issues were presented. Results were obtained by comparing the different theoretical perspectives, and factors affecting technology transfer in ten overall categories of familiarity with market, willingness and ability of the technology transfer and technology receptor, level of technological risk and uncertainty, technology life cycle, organizational interactions, nature of the technology, the aim of the cooperation, economic and financial factors, characteristics of the technology holder (source) and R&D activities were introduced. Each of these factors includes indicators which can be used to assess the models of technology transfer. Finally, based on the findings, the proposed framework is suggested to improve the success and effectiveness of technology transfer projects in Iran. Manuscript profile

Open Access Article

6 - Business Models; Principles, Evaluation, Innovation
Manochehr Manteghi Fatemeh Sabeti Saeedi

These days, organizations environment has become more competitive. According to business researchers, achieving a competitive position for the company is possible only by the proper business model. A successful business model indicates a better option so that it can off More

These days, organizations environment has become more competitive. According to business researchers, achieving a competitive position for the company is possible only by the proper business model. A successful business model indicates a better option so that it can offer greater value to a distinct group of customers and bring greater benefits to the company. At the start of a business, failure to identify an appropriate business model, leads to the failure of organizations to achieving its goals. Despite the importance of this issue, there is no standard for the definitions and components of business models. Hence, in this study, definitions and components of business models are discussed, according to the different approaches in modeling business models. However, merely having a good business model at the inception of a company is not enough; what is more important is utilizing and maintaining a proper business model over the life of the institution.The power of a business model is such that it can be a powerful tool for analyzing, testing, and evaluating organization's strategic options. Therefore, an organization business model evaluation as a strategic decision-making process will never stop and can be a basis for continuous improvement of the business. Business model evaluation differs according to the levels and units of analysis. In this study,by reviewing the different studies, the most important criteria and methods of business model evaluation has been proposed.Business models are the representation of businesses at a specific time. Rapid technological, economical, cultural and political changes lead to a more complex organizations environmentand dynamic business evolution. This causes instability of business models. Therefore, they change by the development of businesses. Hence, business model innovation has become one of the most important issues in management science. This concept has been studied in the final part of this study. Manuscript profile

Open Access Article

7 - The Role of Culture in Entrepreneurial Alertness in Iran Based on GEM Data
Ehsan Mehraban Sabina Nobary

Investigating this question that why entrepreneurial indexes in Iran have got no desirable place in relation to other similar countries and also pondering culture as a very important parameter in the formation of entrepreneurs behavior has resulted in this new question More

Investigating this question that why entrepreneurial indexes in Iran have got no desirable place in relation to other similar countries and also pondering culture as a very important parameter in the formation of entrepreneurs behavior has resulted in this new question that how culture could affect the entrepreneurship in that country. Entrepreneurial Alertness as a critical index in the entrepreneurship means that discovering new opportunities is also discussed as the chosen parameter of entrepreneurship and its relation to culture is analyzed. To study Iranian culture we use credible Hofstede method which enables us to compare cultures of many countries by its four dimensions: power distance, masculinity, individuality and uncertainty avoidance; we also use GEM reports that are related to the entrepreneurship condition in Iran in contrast to other world countries. By investigating the culture based on Hofstede Model of different countries in addition to entrepreneurship alertness and comparison with Iran indexes reported, we may conclude that cultural changes happened on the basis of dimensions of Hofstede as described before against the entrepreneurship indexes such as perceived opportunities in the years of study taken in Iran, i.e. these dimensions have been changed in a way that is not pro to entrepreneurial alertness increase, So that loss of risk taking and also increase of power distance as two dimensions of Hofstede model may decrease the entrepreneurship alertness which results in a total mitigation of entrepreneurship growth. Manuscript profile

Open Access Article

8 - Commercialization in Innovation Management and Introduce Major Commercialization Models for High Tech Industries
Jahangir Yadoollahi Farsi Zahra Kalanhaei

Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More

Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization. Manuscript profile

Open Access Article

9 - Open Innovation Process and Firms Obsorptive
GHazaleh Javid Jafar Bagheri Nejad

20.1001.1.17355486.1391.8.31.6.9

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or More

Open innovation and absorptive capacity are two popular concepts in contemporary innovation management literature. firms' absorptive capacity, as it has been defined by Cohen and Levinthal (1990), determines their ability to in-source externally developed technology or ideas. In this paper, we tie these two concepts to each other and prove how the recent insights about open innovation can advance our understanding of absorptive capacity. External technology sourcing is becoming more important for a number of reasons: Shortening technology life cycles, emerging technologies with the potential to disrupt market leaders' positions, sharing costs and risks associated with science based technology, globalization of the R&D activities as a response of companies to the greater dissemination of knowledge throughout the world, the growing importance of seed and venture capital to finance excellent business ideas, etc... These inter-organizational knowledge flows do not materialize automatically and firms have to develop skills to tap into external sources of technology. Furthermore, absorptive capacity is crucial in explaining why some companies are better than others in creating and capturing value from in-sourcing externally developed technology and technological collaboration with innovation partners. Hence, absorptive capacity and the outside-in dimension of open innovation are necessarily linked to each other. The purpose of this paper is to analyze how absorptive capacity and the outside-in dimension of open innovation can be linked to each other. We focus on the question how complementary between internal and external technology plays a role in open innovation and absorptive capacity of innovating firms. This paper discuss about open innovation around two key factors (humanity & organizational) and relate it to absorptive capacity .Then analyses conceptual model with SWOT. Manuscript profile

Open Access Article

10 - ICT Sector Investigation Regarding Components of Technology Management; Comparing Iran with 35 Selected Countries
Vahid Zarrabi Bahram Salavati SarCheshmeh Iman Mohammadian Khorasani Mausome Madah

10.7508/jstpi.2015.04.004

The main objective of this paper is employing main components of technology management to analyze and evaluate ICT sector situation in Iran compared with 35 selected countries. To this end, a conceptual model for technology management in ICT sector has been developed. T More

The main objective of this paper is employing main components of technology management to analyze and evaluate ICT sector situation in Iran compared with 35 selected countries. To this end, a conceptual model for technology management in ICT sector has been developed. Then a set of appropriate indicators have been determined and classified by expert panelists to measure core components and supportive components of proposed conceptual model. Considering proposed conceptual model and selected indicators, the cross section data was collected for 35 selected countries from official and widely accepted international reports and datasets such as WDI, ITU, etc. Finally, technology management components in ICT sector of Iran have been compared with 34 selected countries in terms of policy-making issues, facilitating innovation, research and development activities, human resources training, financial support, entrepreneurship enhancement and technology diffusion. Manuscript profile

Open Access Article

11 - knowledge capital reporting in knowledge based enterprises using the ARC model
Mausome Madah Bahram Salavati SarCheshmeh

In knowledge based economy, the most successful enterprises are the ones who efficiently utilize their intangible knowledge capital. It is also considering that the term "Knowledge based enterprises" refers to enterprises that use their knowledge capital in order to com More

In knowledge based economy, the most successful enterprises are the ones who efficiently utilize their intangible knowledge capital. It is also considering that the term "Knowledge based enterprises" refers to enterprises that use their knowledge capital in order to compete against one another. In knowledge based view, profit is the result of commercialization of new ideas and innovations. In this respect, managers of knowledge based enterprises realize that their knowledge capital extent of their enterprises play a vital role in their business continuance. However, in practice managers usually are not aware of the value of knowledge capital or do not know how to measure it. Moreover, Knowledge capital analysis is not considered in the annual reports and balance sheets, leading complications for the managers to estimate its quantity and quality. It is also considering that the issue has also international importance in addition to its obvious internal significance. According to the latest studies, the major challenge that knowledge based enterprises (especially new born enterprises) face in the resent years has been the requirement to attract financial resources. Moreover, since most of the results and consequences of knowledge based enterprises are intangible knowledge outcomes, the requirement of communication with stakeholders and investors emphasizes the need of external knowledge capital reporting. In this respect, modeling and involving a good arrangement for reporting knowledge capital seems to be essential. The current paper includes a practical structure for reporting knowledge capital in knowledge based enterprises, using the ARC model Manuscript profile

Open Access Article

12 - Classification and management of incubators: aligning strategic objectives and competitive scope for new business facilitation
Maximilian Fenzedwitz Alireza Gharebaghi

Incubation has recently attracted increased attention as a model of start-up facilitation. Venture capitalists see incubators as a means to diversify risky investment portfolios, and wouldbe entrepreneurs approach incubators for start-up support. Incubators face the cha More

Incubation has recently attracted increased attention as a model of start-up facilitation. Venture capitalists see incubators as a means to diversify risky investment portfolios, and wouldbe entrepreneurs approach incubators for start-up support. Incubators face the challenge of managing both investment risks and entrepreneurial risks. More than a thousand incubators have been established in the last few years, most of them as regional business incubators.But new types of incubators are emerging. These incubators pursue different strategic objectives, apply different skills and competencies, and serve different markets. As a consequence, they have developed a new understanding of their sources of competitive advantage and business models. Based on 41 interviews with incubation and R&D managers, this paper outlines five incubator archetypes: the university incubator, the independent commercial incubator, the regional business incubator, the company-internal incubator and the virtual incubator. We describe a generic incubator business model, which is refined for different value propositions to customers and other major stakeholders. We conclude that whether an incubator is for profit or not, it should be run as a business. We also summarise some implications, for operational and strategic management of incubators, as well as policy and strategy consideration for universities, venture capital ties, municipalities, corporations and other parent insituations of incubators. Manuscript profile

Open Access Article

13 - Assess an Enterprise Resource Planning System (ERP) Applying by the Success of DeLone & McLean’s Model; Case Study: id IKCO
Anahita Safajoo Mahdi Rezaei Khatir Sajjad Shokohyar

10.7508/jstpi.2015.04.001

In today’s dynamic and competitive business environment which is rapidly changing, the development and deployment of modern information systems have received much attention by managers. The use of such systems has left a significant impact on facilitating the management More

In today’s dynamic and competitive business environment which is rapidly changing, the development and deployment of modern information systems have received much attention by managers. The use of such systems has left a significant impact on facilitating the management process. Thus, by providing the means of information production, process and distribution among different levels of management, managers have been enabled to monitor the flow of information in their organizations, relying on more knowledge to apply more determined and technical management. To achieve this goal, information systems have been paid due attention while organizations invest heavily in developing information systems. Therefore, it is vital to evaluate the success of information systems in order to understand their value and efficiency and justify the huge amount of investment made in the development of such systems. The present study was aimed at evaluating the success of information systems (Enterprise Resource Planning) in Iran Khodro Company using Delone and MacLean model. A questionnaire was designed based on six criteria including the quality of information, the quality of system, the quality of service, user satisfaction, the use of system and individual impact. The statistical society of research of 25000 people including managers, experts and employees in Iran Khodro car manufacturing company.379 samples were the required sample size, determined from the formula .The research in terms of objective is an applied research and in terms of methodology and implementation is the kind of descriptive analytic research with an emphasis on the correlation branch. First, the variables were described by statistical tables and indices using SPSS. Structural equation modeling was used to analyze data, test hypotheses and generalize the results to population using LISREL. The results of this research show that the acceptance of a system of information, especially from prospective of end users, arising from the ratio between the person and information systems. Finally, solutions have been provided to improve the refuted hypotheses. Manuscript profile

Open Access Article

14 - Open Innovation & Stakeholders Engagement
Farzane ryBakhtia Mojtaba Nahid

10.7508/jstpi.2016.02.006

The paradox of open innovation lies in the conflict between the practical desire to reap the benefits of open innovation and concern over the risk that others will misappropriate those benefits. Open innovation models bring changes in the firm's approach to strategic ma More

The paradox of open innovation lies in the conflict between the practical desire to reap the benefits of open innovation and concern over the risk that others will misappropriate those benefits. Open innovation models bring changes in the firm's approach to strategic management of technology. Over the years, as a response to emerges at significant improvements in the competitive environment. Open innovation that we can always make progress because all ideas are good ideas, Also all ideas can be developed, if the idea is worth thinking about, it is worth telling. We are creative and we can get more creative. Stakeholder theory and recent developments in value creation through stakeholder engagement can assist with reconciliation of this inherent structural risk. The limitations of existing open innovation typologies are identified, and a process-based model of open innovation is proposed. The model is then expanded to include stakeholder engagement. When integrated with stakeholder engagement, open innovation processes can be understood to generate benefits beyond the acquisition of specific information sought from external experts. The addition of stakeholder engagement to the open innovation model allows for greater understanding and easier acceptance of the risks inherent in the open innovation process. Therefore this application article uses library overview and in addition to this, it focuses on open innovation literature and some of its models. Also, it Deals with the relationship between open innovation and stakeholder participation And would be try to provide the benefits and risks of engagement to the audience. Manuscript profile

Open Access Article

15 - Evidence-based Management: A Bridge for the Gap Between the Management Science and Manager Practice
Amin Pazhohesh Jahromy

10.7508/jstpi.2017.03.007

20.1001.1.17355486.1396.13.51.5.3

The practical relevance of management research is an ongoing concern for many management scholars. The source of this concern is that arguments relying on experience and intuition for decision making by the individual manager or Organizational Management Council poll, w More

The practical relevance of management research is an ongoing concern for many management scholars. The source of this concern is that arguments relying on experience and intuition for decision making by the individual manager or Organizational Management Council poll, would not guarantee achieving organizational goals and realization of the organizational programs. Evidence-based management as a solution to this problem is to combine the best evidence of ideas, research results and research organization in the field of management to make the best decision. The literature on this subject has had a significant increase in the last decade, yet Iran has not been considered, thus, it is difficult to find a Persian article on the subject. The purpose of this paper is to introduce evidence-based management and to provide a mechanism for management more evidence-based and result-oriented than ever. This research has a practical objective, in terms of nature, quality and library method of data collection (secondary studies, meta-synthesis) and is based on an online study of information sources. The article by hypothesizing the premise that managers’ lack awareness of evidence-based approach has led to this concept to be less considered. By reviewing the literature on evidence and classification of evidence, as well as evidence-based management, we offer a five-step model: “What do we need to know?; Finding the evidence; Getting the needed insights ; Communicating the message; Making the right evidence -based decisions”. Manuscript profile

Open Access Article

16 - Analysis of the Effect of Brand Promotion on Human Resource Performance in Science and Technology Parks
Dariush Poursarrajian Mohammad Saeed Taslimi Alinaghi Mashayekhi Ali Haji Gholam Saryazdi Mojgan Soltani

10.52547/jstpi.20990.18.70.1

20.1001.1.17355486.1401.18.70.1.2

In the present age, intangible assets such as branding, quality, technology, innovation, creativity, and knowledge capital are the source of organizations' competitive advantage. Organizations need to be able to create the right mental image of themselves in the minds o More

In the present age, intangible assets such as branding, quality, technology, innovation, creativity, and knowledge capital are the source of organizations' competitive advantage. Organizations need to be able to create the right mental image of themselves in the minds of their community, customers, and employees to attract and retain motivated, committed, and talented human resources. Given the importance of this issue in science and technology parks as technology and knowledge-based institution, whose most important assets are knowledgeable people, this article seeks to use the system dynamics approach of dynamic relationships of brand promotion policy on human resource performance in the park. Examine science and technology and provide appropriate solutions to improve the structure, quality, and quantity at the level of parks and ultimately improve the performance of science and technology parks. In this regard, using the opinions of experts in in-depth interviews in group model building (GMB) sessions, the problem was explained and a dynamic hypothesis was developed and a qualitative model (cause and effect diagrams - CLDs) and a quantitative model (stock and flow diagram - SFD) were developed. The results of group modeling in this paper lead to the identification of three strategies to increase agility and performance flexibility through the development of revenue sources, development of national and international science and technology parks, development of communications, and the scope of influence and development of specialized institutions, Technology, and communication with industry/market. Manuscript profile

Open Access Article

17 - Designing a digital entrepreneurship model with an interpretive structural modeling approach
hossein alikhani alireza isfandyari parviz saeedi

10.52547/jstpi.21009.18.70.64

20.1001.1.17355486.1401.18.70.4.5

Entering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandar More

Entering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. He was the founder of Mazandaran province that structural and interpretive modeling method was used in designing this model. The research method was descriptive-correlational. According to the research background,39components were selected in the form of seven dimensions (structural-strategy-management-people-technology-content-environment).Then,the opinions of 20 university professors and managers of knowledge-based companies who were experts in the field of digital entrepreneurship were used. Interpretive structural modeling and MICMAC analysis were used to cluster the dimensions of digital entrepreneurship. ISM results showed that the foundation of digital entrepreneurship is first (structural-technological), second (managerial), third (strategy) and fourth (people-content-environmental). Also, after MICMAC analysis, the dimensions (structural-technology) in the independent cluster and the dimensions (individuals-content-environment) in the dependent cluster and the dimensions (strategy-management) in the autonomous cluster were included. Finally, it can be said that digital entrepreneurship is important not only for technology companies and IT sectors, but also for all industries. Manuscript profile

Open Access Article

18 - Examining the Influencing Factors on Online Travel Purchase Intention, Using Technology Acceptance Model Extension
seyed mehdi mirmehdi Danial Molaei

10.52547/jstpi.21016.18.71.9

20.1001.1.17355486.1401.18.71.1.4

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize custo More

Online travel shopping has become attractive for researchers. In our country, online travel shopping is thriving and researchers try to recognize customers’ behavior in online context and factors that impact on their behavior. Companies and organizations recognize customers’ behavior and effecting factors to find their strength and weaknesses in marketing and find customers’ demands; this subsequently leads to customer loyalty and an increase in their profit. Previous researches largely concentrated on Davis’s technology acceptance model, theory of reasoned action and theory of planned behavior. In this research by using technology acceptance model, 10 hypotheses were tested to analyze their impact on online travel purchase. In this descriptive – survey research, a questionnaire consists of 35 questions distributed online. Validity of the questionnaire was confirmed by professors and experts’ comments and reliability was confirmed using Cronbach alpha. A sample of 250 were analyzed and the results indicate attitude, perceived usefulness, trust, and price have a meaningful relationship with online purchase intention. Secondly, perceived usefulness and trust have impact on attitude about online travel purchase. Separately perceived ease of use showed no significant relationship with attitude and online travel purchase. Results on perceived privacy suggest that it has a meaningful relationship with trust in online travel purchase, contrarily it has no significant impact on online travel purchase intention. . Manuscript profile

Open Access Article

19 - Localized Content Analysis Model of Four Pillars of Knowledge Management Based on Sustainable Change Approach
Tahereh TashayoieNejad Mohsen Ghadami Mohammad Taghi Ziae Bigdeli hamide reshadatjoo Maryam Khaliliaraghi

10.61186/jstpi.27259.19.74.61

20.1001.1.17355486.1402.19.74.2.8

The purpose of this study is to present a localized content analysis model of four pillars of knowledge management based on the continuous change approach. This study is the practical research in terms of orientation. The statistical population includes academic experts More

The purpose of this study is to present a localized content analysis model of four pillars of knowledge management based on the continuous change approach. This study is the practical research in terms of orientation. The statistical population includes academic experts and theoretical experts. Theoretical experts include university professors who are knowledgeable in the field of knowledge management. Experimental experts also include managers with more than 15 years of experience in the Export Development Bank. Non-probabilistic and purposeful methods have been used for sampling. The sampling process continued and finally 11 experts participated in this stage. Using qualitative analysis of grounded theory, a number of concepts of extraction and coding of indicators were performed. Following the research process and its quantitative part, by performing the fuzzy Delphi technique in 3 rounds, the criteria obtained from the qualitative analysis of the research were screened and validated. Then, ISM method was used to identify the relationships of the localized model of the four pillars of knowledge management based on the continuous change approach and to reflect the internal relationships between the criteria. Based on data analysis in the structural-interpretive modeling section, knowledge management (WM) is first level or dependent. The variables of organizational leadership (OL), organizational culture (OC), organizational technology (OT), organizational learning (LO) are the second level. The variable of continuous change (CC) is the third level. Finally, the variables of personal competence (SC), mental patterns (MP), shared vision (SV), team learning (TL), systemic thinking (ST) are in the fourth level. Manuscript profile

Open Access Article

20 - A Cyber Security Maturity Model for Critical Infrastructures with a Comparative Study Approach
Mohamad Akhtari mohammadali keramati seyed abdolah amin mousavi

10.61186/jstpi.36349.19.75.22

20.1001.1.17355486.1402.19.75.3.1

With the advancement of mankind in the information age and the advent of the digital information age, dependence on national infrastructure has become more important than ever. Lack of cyber security in infrastructure, disrupts the functioning of various sectors such as More

With the advancement of mankind in the information age and the advent of the digital information age, dependence on national infrastructure has become more important than ever. Lack of cyber security in infrastructure, disrupts the functioning of various sectors such as government, economy and services. By disrupting critical infrastructure, irreparable damage may occur in areas such as human casualties, economic damage, and loss of public confidence. Thus, information technology and cyber security have a special place in the digital arena. Accordingly, one of the most important challenges of different countries today, which can also harm national security, is cyber-attacks. This study explores to provide a cyber security maturity model for critical infrastructure. This study examines and analyzes five crucial models of cyber security maturity.The research shows that the cybersecurity maturity models are significantly similar to each other. By comparative study and comparison between the analyzed models, 48 indicators were obtained. Examination of these indicators shows that some of them overlap with other indicators. Therefore overlapping indices were classified into 16 groups based on frequency. Then, these groups by clustering analysis method and according to the obtained data, using SPSS software were organized in five levels, based on which the cyber security maturity model for critical infrastructure was presented. Manuscript profile

Open Access Article

21 - A Development for Sustainable Business Model of Ecolodges
Hamid Hashemi mahmoud ziaei Vajhollah ghorbanizadeh mahmoud jomehpour

10.52547/jstpi.36888.18.72.1

20.1001.1.17355486.1401.18.72.7.2

Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this st More

Considering the increasing development of ecolodges in Iran and also their role in the development of sustainable tourism, it seems that a comprehensive and successful business model for this socio-economic institution has not yet been introduced. The purpose of this study is to identify the factors affecting the sustainability of ecolodges and propose a sustainable business model based on the knowledge of experts and managers of these businesses. The research method of this paper is qualitative and thematic analysis has been used with deductive approach and descriptive-inferential method. The required data has been provided through the analysis of semi-structured experts interviews. The research community has been the managers of successful ecolodges and knowledgeable university professors and experts in the field of entrepreneurship and tourism in the country. Purposeful judgmental sampling method was used to select the research sample and the interviews were continued until theoretical saturation. The research tools were semi-structured in-depth interviews as well as the results based on the themes obtained from the content analysis of scientific texts. The findings show that according to the proposed sustainable business model, ecolodges need to be integrated and important for all three dimensions of economy, community and environment in order to have long-term sustainability and survival. The results of this study show that the sustainability of new businesses and ecolodges depends on adopting a diverse income portfolio and trying to achieve benefits in three dimensions: economic, socio-cultural, environmental, in other words, attention to the benefits, people and land. Manuscript profile

Open Access Article

22 - Presenting a circular economy business model for knowledge-based companies
Fatemeh Shahdkar taghi torabi Fereydoon Rahnama Roodposhti

10.61186/jstpi.37987.19.75.33

20.1001.1.17355486.1402.19.75.5.3

Circular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-b More

Circular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-based companies. In terms of purpose, this research is in the category of fundamental-developmental research, and in terms of subject and nature, the approach of qualitative research is exploratory, and grounded theory (systematic) was used. Data were collected through documentary sources (books, articles, dissertations) and semi-structured interviews with 15 academic and non-academic experts through purposeful theoretical sampling to saturate the required information and theoretical adequacy. The data were analyzed based on grounded theory in the framework of open-source, axial, and selective codes. The results of qualitative data analysis of the research, led to the presentation of the business model of circular economy with 124 categories, 17 central categories, and 6 main factors, in the form of 6 dimensions including causal conditions (2 categories), the main phenomenon (circular business model), Strategy (4 categories), contextual characteristics (5 categories), intervening conditions (2 categories) and consequence (4 categories). The model obtained from this research can be a way for stakeholders, planners, and managers of knowledge-based companies to produce and distribute goods and services in the present century. Manuscript profile

Open Access Article

23 - Modeling Cloud Accounting Risk Reduction Strategies with a Structural-Interpretive Approach
sakineh tajari Ali Khozein majid ashrafi Jamadverdi Gorganli Davaji

Cloud accounting not only introduces specific risks to the accounting process, but also some of the known risks associated with other cloud-based applications. Considering the great importance of risk reduction strategies in accepting cloud accounting, the aim of this s More

Cloud accounting not only introduces specific risks to the accounting process, but also some of the known risks associated with other cloud-based applications. Considering the great importance of risk reduction strategies in accepting cloud accounting, the aim of this study is to investigate the strategies for reducing cloud accounting risks in Iran using structural-interpretive modeling. the research methodology is a combination of qualitative and quantitative methods that are used to collect the components of strategies for reducing cloud accounting risks from a qualitative method by examining theoretical foundations and performing fuzzy Delphi analysis with the participation of 16 accounting faculty members as experts. In a small part, through the formation of its own structural interaction matrix, it seeks structural-interpretive modeling, which has been done in this part with the participation of 12 faculty members in the field of accounting. the results show that the most basic strategies to reduce cloud accounting risks are based on the prioritization of the acceptance plan. Also at the highest level and least effective strategies to reduce the risks of cloud accounting is to provide timely and adequate training for employees. the most important strategy is to reduce the risks of cloud accounting and should be considered more than other strategies. research findings can fill the research gap in the field of cloud accounting and be useful for managers in decision making. Manuscript profile

Open Access Article

24 - Analysis And Design Of Niroo Innovation Ecosystem: Experiences And Lessons For The Future
Alireza Valyan Mohammad Saleh Oliua

10.52547/jstpi.39813.19.73.19

20.1001.1.17355486.1401.19.73.9.9

By increasing the role of innovation in the economy of countries and turning it into the most important competitive advantage, attention to this concept has increased. Analysis and design of systems that foster innovation have thus been the focus of science and technolo More

By increasing the role of innovation in the economy of countries and turning it into the most important competitive advantage, attention to this concept has increased. Analysis and design of systems that foster innovation have thus been the focus of science and technology policymakers in recent years. One of these systems that have generated many debates in the scientific and professional communities in the field of innovation over the past decade is the innovation ecosystem. Iran’s power and water industry, including numerous companies, research and technology organizations, technological and knowledge-based companies, and supporting institutions can be considered an innovation ecosystem whose elements interact with each other to exchange value to reach the goal of providing reliable and sustainable water and electricity for the society. This article is the result of a project to analyze, design, and establish the energy innovation ecosystem. In this direction and based on soft modeling methods, role analysis and mapping workshops were held with stakeholders and key players of the energy innovation ecosystem. The approach of complex adaptive systems was used to identify and analyze the dynamics of this ecosystem. Based on the obtained results, the roles and duties of each of the actors of Niro's innovation ecosystem were obtained in the form of an aligned structure including two levels of counter and support elements in the scope of the commercialization process. The results of this article can provide researchers and activists in this field with a new perspective on the policy-making of innovation ecosystems. Manuscript profile

Open Access Article

25 - Analysis and evaluation of innovation ecosystems, a case study of Yazd and Mazandaran
Mostafa Karimian Eghbal Ardalan Oshani MohammadReza Khodabakhshi Ali Motamedzadegan Mohammad Mahdi Lotfi

10.52547/jstpi.40487.19.73.1

20.1001.1.17355486.1401.19.73.12.2

Today, innovation, flexibility and readiness for change are the most important factors for economic development in different countries. Examining the experiences of other countries and the new approaches of the world regarding sustainable development based on innovation More

Today, innovation, flexibility and readiness for change are the most important factors for economic development in different countries. Examining the experiences of other countries and the new approaches of the world regarding sustainable development based on innovation, points out that moving towards a knowledge-based economy requires the recognition of innovation as the main factor. On the other hand, innovation is a complex process, and in order to achieve an innovative and sustainable business environment, a set of actors, stakeholders, infrastructures, policies, as well as a set of norms and rules must exist together and be able to interact well with each other as a network. Such a complex environment has a behavior similar to natural ecosystems, where component interacts with each other. Therefore, in recent years, a model has been introduced to describe innovation ecosystems, which is called the rainforest model. In this article, an attempt has been made to describe the behavior of innovation ecosystems from the perspective of this model. This model provides a tool called the rainforest scorecard, which is a suitable measure for evaluating and analyzing innovation ecosystems. In the second half of this article, the evaluation and analysis of two innovation ecosystems of Yazd and Mazandaran provinces have been done using this model. The results of this survey show that the Yazd innovation ecosystem is in a much better condition in terms of hardware than the software aspect and the culture that dominates the ecosystem. But in Mazandaran, both the hardware and software parameters of the ecosystem are more or less similar to each other and need to be strengthened. Manuscript profile

Open Access Article

26 - Drivers and inhibitors of the diffusion of "near field communication" technology in the mobile phone payment system in Iran
Mehran Madady mohammadali keramati Hossein Moinzad Seyed Abdollah Amin Mousavi

10.61186/jstpi.40837.19.76.58

20.1001.1.17355486.1402.19.76.15.5

The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this More

The main purpose of this research, which is taken from the doctoral thesis, is to measure the intention to use NFC technology in the mobile phone payment system in Iran based on the technology readiness model and also to identify the drivers and inhibitors of using this technology in the banking system and economy of the country. From the point of view of the purpose, this research is practical and the research method used includes the study of available sources, forming a group of experts, conducting interviews and summarizing the views and applying them in the implementation of the research process, as well as surveying the views of users through a questionnaire, and from The partial least squares method is used to analyze the structural equations. In this research, the indicators of the technology readiness model (innovation, optimism, discomfort and insecurity), the positive (responsiveness, intelligence) and negative (unavailability) characteristics of technology, as well as the technology acceptance model (perceived ease of use and perceived benefit) are used. In order to evaluate the factors affecting the intention to use NFC technology in the mobile phone payment system and to extract the driving and inhibiting factors of its diffusion. The results of this research show that innovation, optimism and responsiveness have a positive effect on the intention to use NFC technology in the mobile payment system and are considered driving indicators, but insecurity and the lack of access to technology are inhibiting factors. Application and intention to use this technology Manuscript profile

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