Title: Technology marketing and Research Commercialization
Author/Authors Email/Emails
Gholam Reza Malek Zadeh rezamalekzadeh@yahoo.com
Abstract:
One of the most important and essential actions in establishment and institutionalization of knowledge-based econ More
Title: Technology marketing and Research Commercialization
Author/Authors Email/Emails
Gholam Reza Malek Zadeh rezamalekzadeh@yahoo.com
Abstract:
One of the most important and essential actions in establishment and institutionalization of knowledge-based economy is the development of intelligent infrastructures which will make the establishment possible. In this era, Support of Small and Medium Enterprises in Entrepreneurship centers, Technology Incubators and Science and Technology Parks are vital. In Commercialization of Research and Development results, Knowledge-based companies’ role is very important and critical. Unfortunately, these firms experience very serious problems especially in marketing. In this paper, some important points about Technology Marketing will be addressed and the most important requirements of this issue will be presented.
Manuscript profile
Development of successful strategic marketing programs for the commercialization of new technology represents a challenge for small and medium sized technology-based firms. The mechanics of developing successful marketing strategies for technological innovations is a co More
Development of successful strategic marketing programs for the commercialization of new technology represents a challenge for small and medium sized technology-based firms. The mechanics of developing successful marketing strategies for technological innovations is a complex process from design to implementation.
Technology-based SMEs play an important role in facilitating the ‘knowledge-based’ or ‘smart’ economies. However, technological superiority is not a guarantee for the success of a high-tech SMEs. Instead, the odds of success are maximized by a combination of technology superiority and marketing capability. In this paper, the characteristic of technology-oriented small and medium enterprises have examined according to the published key studies in the field of small and medium sized companies, the factors and barriers to the success of the companies mentioned briefly and given that marketing has been diagnosed as one of the success factors of technology-based small and medium enterprises, we reviewed the challenges and solutions of technology marketing to remind the managers of these companies that the success of a pure technology will not ensure the success of the company and marketing as one of the key elements and critical component of the success of technology-based small and medium enterprises should be a priority in their activities.
Manuscript profile
