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No 52
Vol. 52 No. 13
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One of the fastest growing luxury goods in markets in all over the world, is luxury high-tech products or high-tech luxury products. Today, in many areas, the market for luxury high-tech goods is growing at an unprecedented way, also researchers and marketers believe that buying high-tech luxury goods will grow up more in future. Usually high-tech products are also considered as luxury item. The characteristics of luxury high-tech goods buyers are very important in understanding their behavior and buying orientation. One of the common characteristics of these goods buyers is their social domination that is common between many of these people. In this study, we investigate the impact of consumer's social dominance dimensions on the choice of high-tech luxury goods with regard to product involvement. This research is practical in terms of research directions and is descriptive in terms of objective. Statistical population of this study is high-tech luxury goods buyers in Tehran's Paytakht store. To test the hypothesis of this research, we used correlation and structural equation modeling and in particular we used statistical software including SPSS 20 and Smart PLS 2. The results indicate that there is a significant relationship between social climbing and cupidity with luxury high-tech goods choice. And also, the results indicate that consumer’s involvement about high-tech luxury product has no moderating role in relationship between consumer's social dominance dimensions and luxury high-tech goods choice
Mohsen Akbari - Mostafa Ebrahim pour Azbary - - sedigheh kheiri
Keywords : Social Climbing ، high technology Goods ، Mental involvement ، Consumers ، social dominance ، Cupidity
With the passing of the era of the first and second generation of university that training-oriented universities and research-oriented universities are called, the third generation as an entrepreneurial university has been introduced. The aim of present article is Identifying and ranking Entrepreneurial University's Structure Dimension. Entrepreneurial university appearance as a center which focus on humanity knowledge and publication of that, investigation, preparation and university attendance on development of economic and social with more operational system, can be known as one of the most important events in recent years. By attention to necessity of developing these kind of universities, must examine structure basis of that and Iran,s universities should be noticed to this kind of university. In this investigation, researchers after library considerations, proceed to recognition of effective structural dimensions on entrepreneurial university using Delphi method in three rounds. then they ranked this dimensions by using AHP. After recognizing dimensions by using Delphi method they ordered by using networking process: integration, independence, professionalism, complexity, centralization and formality. The result of present article shows that scientific system of country should notice to a lot of structural dimension's in the universities especially in independence and integration and professionalism. Because Entrepreneurial University's Structure should persuade creativity and synergy. The leading role, combination of the components of the composition and independence, is the one of the most influential factors that affecting on the structure.
Keywords : University ، Entrepreneurial university ، Structural dimensions ، Delphi Method ، AHP
Nowadays, the need to technology evaluation is increasing with development of technology in different areas and also the necessity of using modern technologies. In a general sense, technology evaluation is referred to a process during which the effects from introduction, development, change and modification for a technology are investigated in a firm by a systematic method. The weaknesses and strengths in the intended technology is specified by investigating the level of technological capabilities, and the required context for decision making is created with regard to the development of technological capabilities. This paper aims to investigate and analyze the levels of technological capabilities in SAIPA group. This research evaluates the levels of technological capability in 8 factors by a developed model and specifies the situation of the company and presents the existing gap for codifying the projects of technological modification. This is a descriptive-survey research and the data are gathered using AHP questionnaire. Hierarchy analysis is used to rank the effective factors on the capabilities. The results show that the mean technological capability of SAIPA group in the 8 factors is equal to 54.12. Also, the factor of competition state in industry obtained the highest rank among the factors in the ranking of the effective factors on technological capabilities.
Abass Khamse -
Keywords : Technology;Technology Assessment;capabilities;Levels of Technological Capability;;;;
The concept of sustainable development has been introduced for the first time by the United Nations. In one of the UN meeting in 1972, emphasized on the fundamental human right to freedom, equality and adequate conditions of life in a healthy environment that allowed him to have a dignified and prosperous grant live. A set of tools has been developed in Search Engine project. These tools intended to provide a variety of services "such as Retrieving text, image, and map, Translation, Q&A, Social Network and so on", to attract more users and influence them in their lives and through their interaction with the cyber space, earn high incomes and provide a change in their lifestyle. This research is to study the effects of implementing search projects on the different aspects of sustainable development and presenting a conceptual model of this impact is another purpose.
Mohammad Azadnia - Shamsossadat Zahedi - Abdorreza Majjeddin - Mohammadreza Pourabedi
Keywords : Conceptual Model ، Search Engine projects ، Sustainable Development ، Sustainability indices
This article examines the relationship between company orientation(entrepreneurial orientation and market orientation), internal control systems and new product development. Different researches results provide valuable insights on the role of the company orientation in New Product development. Entrepreneurial orientation helps the companies to have personal control in order to have great improvement in new product development activities .on the other hand market orientation emphasis more in output control than personal control in new product development. Manages in firms that emphasize output controls are evaluated and rewarded on the basis of objective financial criteria. Personal control on the other hand, focuses on long-term performance rather than short term financial targets. Generally personal control requires more time and has a higher coordination cost than output control. In recent decades, companies consider new product as a source of competitive advantage and means of anticipating the competitors. Some marketing research have found the relationship between market orientation and new product development. The goal of market orientation is to satisfy current market needs, rather than to develop new products targeted at emerging new needs. Some researchers criticize market orientation ,They suggest that entrepreneurship orientation must replace with market orientation. Some researches focus on one of the orientation , on the other hand they ignore the role of internal control systems as a mediating variable . Therefore we survey this subject completely. This study in terms of methodology is descriptive correlation.
zeinab esfandyari - mohammad javad naeiji
Keywords : entrepreneurial orientation ، market orientation ، output control ، personal control ، new product development ، Knowledge Based Companies

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